
Podcast episode guide
#22 - Steve James on leading ecommerce and marketing at GiffGaff, Virgin Mobile and Property Finder, and how to use behavioural marketing
Steve James shares valuable insights on behavioral marketing and customer acquisition strategies that are essential for startups in the e-commerce sector.
- Series
- Now We Build
- Published
- March 25, 2025
- Duration
- 51 min
- Format
- Full
Overview
#22 - Steve James on leading ecommerce and marketing at GiffGaff, Virgin Mobile and Property Finder, and how to use behavioural marketing episode overview
What this episode covers
Steve James shares valuable insights on behavioral marketing and customer acquisition strategies that are essential for startups in the e-commerce sector.
Startup context
Upseed's structured assessment connects this episode to Marketing & Advertising Tech.
Who may find it useful
The episode may be useful to Founders, Operators, and Builders. This is a machine-assisted relevance assessment rather than a publisher claim.
Episode profile
Publication and format
These compact facts come from public podcast distribution metadata. Upseed does not host or reproduce the audio.
- Publication date
- March 25, 2025
- Duration
- 51 min
- Episode type
- Full
- Series position
- Season 1 · Episode 22
- Explicit-content flag
- Not marked explicit
- Last assessed
- July 28, 2026
- Published
- March 25, 2025
- publisher-supplied date
- Duration
- 51 min
- publisher-supplied runtime
- Startup signals
- 1
- structured sectors, stages, and topics
- Last assessed
- July 28, 2026
- Upseed relevance review
Public podcast distribution metadata and Upseed's independent startup-relevance assessment · July 28, 2026
Startup sectors
Structured sector context
These links come from validated Sector codes in Upseed's Episode assessment. They describe subject matter, not endorsement or investment fit.
Series context
Podcast Series and connected producer
Continue to the Series guide for its broader focus, latest public destinations, and other startup Episodes.
Common questions
Using this Episode guide
No. Upseed independently organizes public startup information. The episode title, publication facts, artwork, and official destination originate from public podcast distribution metadata.
Source and update disclosure
Know what this page is based on
Source basis
Public podcast distribution metadata and structured Upseed relevance assessment.
Last reviewed
July 28, 2026
Known limits
Episode identity, publication date, duration, Series artwork, and listening destination come from public podcast distribution metadata. The visible summary, Sectors, stages, topics, audiences, personas, and inclusion are Upseed's machine-assisted assessment. Upseed does not publish the source description, show notes, audio or video URL, transcript, raw guest data, or unresolved mentions.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.