Startup podcast guide
Message Engineer for the Medtech Startup Show
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT)…
Overview
Message Engineer for the Medtech Startup Show podcast overview
About Message Engineer for the Medtech Startup Show
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup.Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes.Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionally, the message must well work for the sales force and, often, global distribution partners.I'm Maureen Shaffer, the host of Message Engineer podcast, and I've been in the medical device field for thirty (30) years now. I am a three-time Vice President of Marketing who has led small medical device startups through multiple Series A and Series B funding rounds – and one IPO. I started as a biomedical engineer and came up through product marketing management. I understand the joys and challenges of innovation in a highly regulated space. You can also find us the video podcast on YouTube!
Why Upseed includes it
The podcast focuses on messaging strategies for medtech startups, directly serving founders and operators in the medtech space.
Who may find it useful
Founders, Operators may find this series useful. Its recurring topics include Medtech, Healthtech, Startup Building, Marketing.
Operational profile
Series profile
These publication facts describe the series record. Recent publishing activity appears under Track record.
- Series type
- Episodic
- Content type
- Audio
- Published by
- Maureen Shaffer
- Language
- English
- Geographic focus
- Global
- Last reviewed
- March 12, 2026
- Published episodes
- 22
- publisher-supplied series count
- Recent episodes linked
- 12
- admitted official episode destinations
- Series first published
- February 13, 2022
- publisher-supplied publication metadata
- Latest episode
- March 5, 2024
- latest official destination found
Publication metadata and latest official episode destinations · Independent Upseed startup-relevance assessment · March 12, 2026
Latest episodes
Listen at the publisher's destination
Upseed links out to the destinations supplied by the publisher and does not host or reproduce the audio.
Common questions
Using this podcast guide
No. Upseed independently researches and organizes startup information. The show description, artwork, and episode destinations originate from the podcast's public distribution metadata.
Source and update disclosure
Know what this page is based on
Source basis
Public podcast distribution metadata, publisher-supplied destinations, and structured Upseed relevance research.
Last reviewed
March 12, 2026
Known limits
Series description, artwork, author, publication count, and episode destinations come from public podcast distribution metadata. Startup relevance, topics, audience, and inclusion are Upseed's machine-assisted assessment. Verify current details at the publisher's official destination.
Upseed is an independent guide. It is not affiliated with Message Engineer for the Medtech Startup Show, its publisher, guests, or distribution platforms.