Organization · Venture Capital
YETI Capital
YETI Capital is a venture capital firm based in Austin, Texas, focusing on post-revenue consumer products, technology, and services companies. The firm invests between $1-5 million per company, leveraging the operational expertise of its partners.
Overview
What YETI Capital does
What YETI Capital is
YETI Capital is a venture capital firm based in Austin, Texas, focusing on post-revenue consumer products, technology, and services companies. The firm invests between $1-5 million per company, leveraging the operational expertise of its partners.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Funder
- Last reviewed
- March 31, 2026
Official channels
Find YETI Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
YETI Capital as a funder
Investment thesis
YETI Capital focuses on investing in post-revenue companies in sizeable and growing markets, leveraging the operational expertise of its partners who have built major consumer brands.
Focus narrative
YETI Capital invests in post-revenue companies that have an established employee base and operate in sizeable, growing markets. The firm typically invests between $1-5 million per company and prefers to take board representation or observer roles, ensuring active involvement in the strategic direction of its investments.
Value beyond capital
YETI Capital adds value to its portfolio companies through strategic mentorship and operational expertise, drawing on the extensive experience of its partners in scaling major consumer brands. This operator-led approach ensures that founders receive not only capital but also the guidance needed to navigate growth challenges effectively.
Terms and economics
- Typical check
- $1,000,000–$5,000,000
Focus and fit
- Stages
- Growth Equity
- Sectors
- ConsumerCommerce & Retail
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 15
Portfolio context
YETI Capital's portfolio includes notable companies such as Tecovas, a DTC brand specializing in western boots and apparel; Epic Western, which offers various western goods; Proper Good, known for its shelf-stable meals; and Flaus, an innovative electric floss pick. Other investments include Chew Rev Gum, Nori (home appliances), Windmill Air (air purifiers), Paka Apparel (alpaca performance apparel), and Guidesly, a fishing guide marketplace.
Common questions
What to know about YETI Capital
Upseed classifies YETI Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 31, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.