Organization · Venture Capital
Yellow
Yellow Ventures is a São Paulo-based venture capital firm that specializes in seed-stage investments, focusing on technology-driven startups. Founded by experienced entrepreneurs, it aims to support founders leveraging technology to transform industries.
Overview
What Yellow does
What Yellow is
Yellow Ventures is a São Paulo-based venture capital firm that specializes in seed-stage investments, focusing on technology-driven startups. Founded by experienced entrepreneurs, it aims to support founders leveraging technology to transform industries.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find Yellow elsewhere
Open the official website or a supported primary organization account.
Capability profile
Yellow as a funder
Investment thesis
Yellow Ventures backs smart people who use technology to drive industry transformation at the seed stage, leveraging the operational experience of its founder-operators.
Focus narrative
Yellow Ventures specializes in seed-stage investments, targeting entrepreneurs and startups that utilize technology for market transformation. The firm prioritizes agility and efficient use of entrepreneurs' time, ensuring that they provide not just capital but also valuable operational insights and support.
Value beyond capital
Yellow Ventures adds value to its portfolio companies through the extensive operational experience of its partners, who have successfully built and exited significant technology companies. The firm provides strategic guidance, industry insights, and access to a robust network of contacts in the Brazilian market, helping entrepreneurs navigate challenges and accelerate growth.
Focus and fit
- Stages
- Seed
- Regions
- Latin America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- Neon, Adianta, and MEI Easy
Portfolio context
Notable portfolio companies include: Adianta: A working capital and receivables financing platform for SMBs, which has been acquired. Gupy: A recruitment platform that streamlines hiring processes through technology. Neon: A digital banking service that aims to improve the banking experience for Brazilians, which became a unicorn in 2022. MEI Facil: A service designed to assist micro-entrepreneurs in Brazil, also acquired. EasyCarros: An online platform for buying and selling vehicles. Buser: A bus travel service connecting passengers with bus companies.
Common questions
What to know about Yellow
Upseed classifies Yellow under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.