Organization · Venture Capital
Will Ventures
Will Ventures is a venture capital firm based in the United States that focuses on early-stage investments in consumer, health, and media startups, particularly within the sports and entertainment sectors.
Overview
What Will Ventures does
What Will Ventures is
Will Ventures is a venture capital firm based in the United States that focuses on early-stage investments in consumer, health, and media startups, particularly within the sports and entertainment sectors.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find Will Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Will Ventures as a funder
Investment thesis
Will Ventures focuses on investing in high-growth technology and consumer businesses that leverage sports relationships, particularly in human performance and media & entertainment sectors.
Focus narrative
The firm primarily invests in seed and Series A stages, targeting high-growth technology and consumer businesses that benefit from sports relationships. Will Ventures emphasizes a slow and intentional construction of its portfolio, aiming for 20-25 companies per fund.
Value beyond capital
Will Ventures adds value to its portfolio companies through a community of athlete backers who provide brand exposure, early adopter traction, and promotional support, acting as a go-to-market lever for consumer and wellness brands.
Terms and economics
- Typical check
- $1,000,000–$8,000,000
- Sweet spot
- $8,000,000
Focus and fit
- Stages
- Seed · Series A
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 26
Portfolio context
Notable portfolio companies include Jock MKT, a daily fantasy sports platform; Liteboxer, a connected boxing fitness device; Custom Club, which offers mail-based custom dental products; Mighty Health, a health platform focused on seniors; Elo Health, specializing in personalized nutrition; and Candy Digital, which focuses on NFT and digital collectibles in sports.
Common questions
What to know about Will Ventures
Upseed classifies Will Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.