Organization · Venture Capital
Wilder Capital
Wilder Capital is a mission-driven venture capital firm based in the New York metro area, focused on investing in early-stage direct-to-consumer food and beverage brands that promote health and wellness.
Overview
What Wilder Capital does
What Wilder Capital is
Wilder Capital is a mission-driven venture capital firm based in the New York metro area, focused on investing in early-stage direct-to-consumer food and beverage brands that promote health and wellness.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- May 3, 2026
Official channels
Find Wilder Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Wilder Capital as a funder
Investment thesis
Wilder Capital invests in and advises early-stage direct-to-consumer better-for-you food and beverage brands, leveraging relationships with influential figures in health and wellness to help companies grow.
Focus narrative
Wilder Capital invests in and advises early-stage companies in the better-for-you food and beverage sector. They provide support in digital and eCommerce strategies and assist brands in gaining shelf space in major retailers, including Whole Foods, CVS, Erewhon, Costco, Target, Kroger, and Walgreens.
Value beyond capital
Wilder Capital provides significant value-add to portfolio companies through their expertise in digital and eCommerce strategies, as well as leveraging the Lugavere brothers' personal brand and media influence to enhance brand visibility and consumer trust.
Focus and fit
- Stages
- Series A · Series B
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 11
Portfolio context
Notable portfolio companies include: HumanCo, a holding company for better-for-you consumer brands; Magic Spoon, a high-protein, low-sugar grain-free cereal; LMNT, an electrolyte drink mix; Serenity Kids, a baby food brand; Super Mush, a mushroom-based snack; The Coconut Cult, a probiotic yogurt brand; Sound, a wellness beverage; Holi, a beauty brand; Scoops, a healthy ice cream; Beekeeper's Naturals, a health product company; Rind Snacks, a fruit snack brand; Slate Milk, a chocolate milk brand; and Pioneer Pastures, a sustainable meat brand.
Common questions
What to know about Wilder Capital
Upseed classifies Wilder Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.