Organization · Corporate Venture Capital
Wheelhouse 360
Wheelhouse 360 is a strategic growth equity investor focused on innovative consumer brands in the lower middle market, leveraging its media capabilities to support portfolio companies.
Overview
What Wheelhouse 360 does
What Wheelhouse 360 is
Wheelhouse 360 is a strategic growth equity investor focused on innovative consumer brands in the lower middle market, leveraging its media capabilities to support portfolio companies.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Corporate Venture Capital
- Founded
- Founded in 2018
- Approximate age
- About 8 years
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find Wheelhouse 360 elsewhere
Open the official website or a supported primary organization account.
Capability profile
Wheelhouse 360 as a funder
Investment thesis
Thematic investing in innovative consumer brands with differentiated value propositions and demonstrated customer affinity, in categories with strong secular tailwinds.
Focus narrative
Wheelhouse 360 invests in consumer brands across several categories, including apparel & accessories, beauty & personal care, eCommerce & specialty retail, food & beverage, health & wellness, hospitality, pet products, and consumer technology. The firm typically invests between $1 million and $5 million per investment.
Value beyond capital
Wheelhouse 360 provides strategic support through partnerships with various entities, including Wheelhouse Entertainment for media production, Wheelhouse DNA for digital talent management, and Wheelhouse Labs for marketing services. This integration of content and capital enhances the growth potential of portfolio companies.
Terms and economics
- Typical check
- $1,000,000–$5,000,000
Focus and fit
- Stages
- Growth Equity
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 13
Portfolio context
Notable portfolio companies include: Bobbie (infant formula), Coconut Cult (probiotic-rich coconut yogurt), Dagne Dover (functional and stylish bags), Dr. Praeger's (health-focused frozen food), Food52 (community of cooks), Fresh Victor (ready-to-drink cocktail mixers), Homage (nostalgic apparel), Hydrow (connected rowing machine), Momentous (performance nutrition), Ozlo (sleep wellness), Ritual (health supplements), Storyteller Overland (adventure vehicles), Vesta Home (home goods), and Xochitl (tortilla chips).
Common questions
What to know about Wheelhouse 360
Upseed classifies Wheelhouse 360 under the Corporate Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.