Organization · Private Equity
VMG Partners
VMG Partners is a private equity investment firm based in the United States, focusing on branded consumer products and services. They invest in both majority and minority positions across various sectors, targeting growth-stage companies.
Overview
What VMG Partners does
What VMG Partners is
VMG Partners is a private equity investment firm based in the United States, focusing on branded consumer products and services. They invest in both majority and minority positions across various sectors, targeting growth-stage companies.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2005
- Approximate age
- About 21 years
- Structured capabilities
- Funder
- Last reviewed
- March 3, 2026
Official channels
Find VMG Partners elsewhere
Open the official website or a supported primary organization account.
Capability profile
VMG Partners as a funder
Investment thesis
VMG Partners targets growth-stage companies in the branded consumer sector, focusing on those with revenues between $10 million and $200 million. The firm emphasizes investments in beauty, food, pet products, wellness, and technology.
Focus narrative
VMG Partners invests primarily in the beauty & personal care, food & beverage, pet products and services, wellness & fitness, and technology sectors. The firm targets companies with revenues between $10 million and $200 million, typically focusing on growth-stage investments. For technology investments, VMG emphasizes early to Series C stage companies with initial customer traction.
Terms and economics
- Typical check
- $4,000,000–$40,000,000
Focus and fit
- Stages
- Growth Equity · Series A · Series B · Series C
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Notable portfolio companies include Babyganics, Briogeo, Drunk Elephant, Ghost, Justin's, KIND, Perfect Bar, The Honey Pot Company in beauty & personal care and food & beverage, as well as Weee! in marketplaces and Auxia and Fermat in technology.
Common questions
What to know about VMG Partners
Upseed classifies VMG Partners under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.