Organization · Venture Capital
Vitamin Capital
Vitamin Capital is a seed-stage venture capital firm based in Malibu, California, focused on helping startups achieve product-market fit through rapid iteration. They invest across various sectors including SaaS, CPG, Cannabis, Health, and Fintech.
Overview
What Vitamin Capital does
What Vitamin Capital is
Vitamin Capital is a seed-stage venture capital firm based in Malibu, California, focused on helping startups achieve product-market fit through rapid iteration. They invest across various sectors including SaaS, CPG, Cannabis, Health, and Fintech.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- March 31, 2026
Official channels
Find Vitamin Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Vitamin Capital as a funder
Investment thesis
Vitamin Capital believes that traction, fundraising, and revenue all stem from achieving product-market fit. They provide founders with access to a team of co-founders, product experts, and operators to help chart a data-driven path.
Focus narrative
Vitamin Capital invests in a diverse range of sectors including SaaS, Consumer Packaged Goods (CPG), Cannabis, Health, Fintech, Consumer Applications, Climate Tech, Web3, Enterprise Software, and IoT. They support companies at any stage post-seed round, emphasizing the importance of product-market fit for rapid growth.
Value beyond capital
Vitamin Capital adds value to portfolio companies by providing access to a team of experienced operators and experts who assist in achieving product-market fit and scaling operations effectively.
Focus and fit
- Stages
- Seed · Seed+ · Series A · Series B · Series C · Series D · Growth Equity
- Sectors
- SaaS & Cloud SoftwareConsumerFintechHealthcareClimate & SustainabilityWeb3 & BlockchainBiotech & Life SciencesInternet of Things
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 20
- Recorded notable exits
- People.ai
Portfolio context
Notable portfolio companies include: Varo: A fintech neobank and unicorn. Prose: A personalized haircare company. People.ai: An AI-powered revenue intelligence platform, acquired. Leaf Trade: A B2B cannabis wholesale marketplace. Sanguine: A health and biotech company. Wilder Fields: Focused on agriculture and CPG. True Choice: A consumer-focused company.
Common questions
What to know about Vitamin Capital
Upseed classifies Vitamin Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 31, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.