Organization · Venture Capital
Turf Advisory
Turf Advisory is a women-owned venture capital and growth advisory firm based in New York City, specializing in early-stage construction technology startups. The firm combines investment with advisory services to support innovative solutions in the construction sector.
Overview
What Turf Advisory does
What Turf Advisory is
Turf Advisory is a women-owned venture capital and growth advisory firm based in New York City, specializing in early-stage construction technology startups. The firm combines investment with advisory services to support innovative solutions in the construction sector.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2016
- Approximate age
- About 10 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find Turf Advisory elsewhere
Open the official website or a supported primary organization account.
Capability profile
Turf Advisory as a funder
Investment thesis
Turf Advisory invests in early-stage construction technology startups that address significant industry pain points while ensuring stakeholder interests are protected. The firm emphasizes scalable solutions led by entrepreneurs who understand construction dynamics.
Focus narrative
Turf Advisory specializes in investing in early-stage construction technology startups at the seed or Series A level. The organization targets innovative solutions that address significant pain points in the construction industry. In addition to capital investment, Turf offers growth advisory services to refine go-to-market strategies and generate qualified leads, as well as capital advisory services to assist companies in raising capital and facilitating acquisitions.
Value beyond capital
Turf Advisory adds value to its portfolio companies through hands-on growth advisory services, helping refine go-to-market strategies, generate qualified leads, and provide customer feedback. The firm also offers capital advisory services to assist in raising capital and facilitating acquisitions, ensuring that portfolio companies have the support they need to succeed in the construction sector.
Focus and fit
- Stages
- Seed · Series A
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 10
Portfolio context
Turf Advisory's notable portfolio companies include: Tough Leaf: A data-driven platform connecting contractors with vetted diverse businesses. Aren: AI software for infrastructure inspection, detecting maintenance priorities. Riskcast: Software for capturing construction productivity and forecasting. Voyage Control: Site logistics software for managing construction project data. Team Builder: Enhances team collaboration in construction projects. Provizual: Offers visualization tools for construction projects. Aquifer: Focuses on water management solutions. Willow: Provides smart building technology. Gryps: Specializes in construction data analytics. Cloud Monitoring: Monitors construction project performance.
Common questions
What to know about Turf Advisory
Upseed classifies Turf Advisory under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.