Organization · Other
True North Cos.
True North Cos. is a strategic advisory and venture holding company based in Silicon Valley, focusing on helping businesses scale through artificial intelligence and strategic partnerships. Founded by Mike Shim, it operates across multiple practice areas including AI transformation and investment.
Overview
What True North Cos. does
What True North Cos. is
True North Cos. is a strategic advisory and venture holding company based in Silicon Valley, focusing on helping businesses scale through artificial intelligence and strategic partnerships. Founded by Mike Shim, it operates across multiple practice areas including AI transformation and investment.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Other
- Founded
- Founded in 2012
- Approximate age
- About 14 years
- Structured capabilities
- Funder
- Last reviewed
- May 3, 2026
Official channels
Find True North Cos. elsewhere
Open the official website or a supported primary organization account.
Capability profile
True North Cos. as a funder
Investment thesis
True North Cos. believes that the best companies are built with purpose, focusing on AI transformation as a critical shift in business. They co-found and invest in AI-native companies while providing strategic advisory services.
Focus narrative
True North Cos. invests in and provides services to businesses looking to leverage AI for growth. Their approach includes strategic advisory services aimed at scaling companies through various means, including partnerships and acquisitions. The firm emphasizes AI transformation as a key area of focus, catering to both AI-native startups and established enterprises integrating AI into their operations.
Value beyond capital
True North Cos. adds value to its portfolio companies through strategic advisory services, leveraging a global network and operator experience. The firm focuses on helping businesses navigate the complexities of AI transformation, providing insights into partnerships, acquisitions, and regulatory challenges.
Focus and fit
- Stages
- Seed · Friends and Family · Angel · Accelerator · Pre-seed · Series A · Series B · Series C · Growth Equity
- Regions
- United StatesNorth America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 8
- Recorded notable exits
- DigiSure
Portfolio context
DigiSure: A mobility insurance platform co-founded by Mike Shim, which exited stealth in 2021 with a $13.1M raise. Ocean's Halo: An organic seaweed snacks and Asian-inspired foods brand co-founded by Shim. Omaze: An online charitable sweepstakes and experiences platform where True North Cos. is listed as an investor. HP: A Fortune 500 technology company with advisory engagement from True North Cos. Pinterest: A visual discovery platform with advisory engagement from True North Cos. Fanatics: A sports merchandise and digital sports platform with advisory engagement from True North Cos. Confirm.io: An identity verification company with advisory engagement from True North Cos. AME Cloud Ventures: Jerry Yang's investment firm with advisory engagement from True North Cos.
Common questions
What to know about True North Cos.
Upseed classifies True North Cos. under the Other organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.