Organization · Venture Capital
TREND FACTORY
Trend Factory is an investment firm focused on venture capital and private equity real estate, primarily investing in early-stage startups in Mexico, Latin America, and the United States.
Overview
What TREND FACTORY does
What TREND FACTORY is
Trend Factory is an investment firm focused on venture capital and private equity real estate, primarily investing in early-stage startups in Mexico, Latin America, and the United States.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2018
- Approximate age
- About 8 years
- Structured capabilities
- Funder
- Last reviewed
- April 29, 2026
Official channels
Find TREND FACTORY elsewhere
Open the official website or a supported primary organization account.
Capability profile
TREND FACTORY as a funder
Investment thesis
Trend Factory identifies emerging consumer and technology trends before they become obvious, using a robust analytical approach to find opportunities in new trends, massive markets, and growing industries. The firm supports entrepreneurs creating solutions that can disrupt the market, with a focus on social impact.
Focus narrative
Trend Factory invests in early-stage startups (pre-seed and seed) primarily located in Mexico, Latin America, and the United States. The investment areas include artificial intelligence (AI), Web3, technology real estate, consumer products, hospitality, and health and wellness. Additionally, their private equity real estate fund invests in affordable housing, residential, mixed-use, industrial, and hospitality projects.
Value beyond capital
Trend Factory adds value to its portfolio companies by leveraging its deep understanding of consumer trends and behavioral economics. The firm supports entrepreneurs with social-impact DNA and aims to create opportunities in Latin America and the U.S., providing strategic guidance and access to a network of resources.
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Latin AmericaUnited States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 5
Portfolio context
Notable portfolio companies include: Solviing: A proptech and fintech company focused on affordable housing through an iBuying model and marketplace, founded in March 2021. Nfashiont: A Web3 startup that develops gaming, NFTs, and metaverse strategies for fashion and luxury brands, currently in the pre-seed stage. Go Voyage: An online travel agency that offers a new way of traveling based on people's passions, founded in October 2020. Downtown Mayakoba: A vacation residential project located in Playa del Carmen, Mexico, where Trend Factory acts as a limited partner. GWC Housing Fund: A housing portfolio investment focused on affordable housing properties in Mexico, initiated in June 2020.
Common questions
What to know about TREND FACTORY
Upseed classifies TREND FACTORY under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 29, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.