
Organization · Holding Company
Tourean
Tourean is a British multinational holding company that operates in various sectors including music, design, events, and social media. Founded by Jacob Taio Cruz, it has a presence in over 50 countries.
Overview
What Tourean does
What Tourean is
Tourean is a British multinational holding company that operates in various sectors including music, design, events, and social media. Founded by Jacob Taio Cruz, it has a presence in over 50 countries.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Holding Company
- Founded
- Founded in 2012
- Approximate age
- About 14 years
- Structured capabilities
- Funder · Community
- Last reviewed
- April 24, 2026
Official channels
Find Tourean elsewhere
Open the official website or a supported primary organization account.
Capability profile
Tourean as a funder
Focus narrative
Tourean focuses on branded design and operates as a holding company with interests in music, design, events, social media, fashion, and beverages. The specific investment strategies or sectors are not detailed.
Value beyond capital
Tourean aims to leverage its brand presence and creative expertise across its subsidiaries to enhance their market reach and operational effectiveness. However, specific value-add strategies for portfolio companies are not disclosed.
Focus and fit
- Regions
- Global
Availability
- Currently deploying
- No
Portfolio and track record
Portfolio context
Tourean's portfolio primarily consists of its internal brand subsidiaries, including Tourean Music, Tourean Creative, Tourean Live, KeWe, RXTR, and Quattro Volte. There are no external portfolio investments reported.
Capability profile
Tourean as a community
Community overview
Tourean is a British multinational organization founded in 2012 by Jacob Taio Cruz, known for his work in music and entertainment. The company operates in over 50 countries and encompasses various subsidiaries, including Tourean Music, Tourean Creative, Tourean Live, KeWe (a social app), RXTR (fashion), and Quattro Volte (beverages). While it self-describes as a venture capital entity, there is limited evidence of traditional VC activities such as deal announcements or a portfolio of external investments.
Community focus
Tourean focuses on branded design and operates as a holding company with interests in music, design, events, social media, fashion, and beverages. The organization does not have a clear investment thesis or detailed information regarding specific sectors or stages of investment.
Member value
Members and stakeholders of Tourean benefit from its diverse portfolio of subsidiaries, which provide services and products across various industries, including music, fashion, and social media. However, specific member benefits or community engagement opportunities are not detailed.
Audience and fit
- Regions
- Global
Community activity
Notable members
Jacob Taio Cruz, the founder, is a notable figure associated with Tourean. However, there are no other known members or partners disclosed.
Connected ecosystem
Continue from Tourean
These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.
Same organization type
Common questions
What to know about Tourean
Upseed classifies Tourean under the Holding Company organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 24, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.