Organization · Venture Capital
TheFactory Asset Management AS
TheFactory Asset Management AS is a Norwegian venture capital firm that invests in early-stage technology companies across various sectors, including fintech, proptech, and sportstech. It operates multiple funds and is part of TheFactory Group, which also includes accelerator programs.
Overview
What TheFactory Asset Management AS does
What TheFactory Asset Management AS is
TheFactory Asset Management AS is a Norwegian venture capital firm that invests in early-stage technology companies across various sectors, including fintech, proptech, and sportstech. It operates multiple funds and is part of TheFactory Group, which also includes accelerator programs.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2015
- Approximate age
- About 11 years
- Structured capabilities
- Funder
- Last reviewed
- May 3, 2026
Official channels
Find TheFactory Asset Management AS elsewhere
Open the official website or a supported primary organization account.
Capability profile
TheFactory Asset Management AS as a funder
Investment thesis
TheFactory invests in ambitious early-stage founders building fast-growing SaaS and technology companies that can disrupt traditional sectors in Norway and the wider Nordics.
Focus narrative
TheFactory Asset Management AS specializes in investing in early-stage technology companies across various sectors, including defence and security technology, sportstech, and general technology. The firm is particularly interested in Nordic startups at the pre-seed and seed stages, with a focus on SaaS businesses in fintech, proptech, retailtech, and impact.
Value beyond capital
TheFactory provides significant value to its portfolio companies through active board participation, patient funding, and access to a network of mentors and investors. The firm emphasizes long-term capital growth and supports founders in navigating their growth journeys.
Terms and economics
- Typical check
- $10,000–$200,000
- Sweet spot
- $100,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Regions
- Nordics
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 12
Portfolio context
Notable portfolio companies include Ultify, a digital learning platform; The Coring Company, which develops digital solutions for construction; and Foocus, a sportstech platform for maximizing brand value. Other companies in their portfolio include Picterus, a neonatal jaundice screening solution, and Over Easy Solar, which focuses on solar energy solutions.
Common questions
What to know about TheFactory Asset Management AS
Upseed classifies TheFactory Asset Management AS under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.