Organization · Venture Studio
TheCUBE
TheCUBE is an AI-native venture studio and corporate innovation hub based in Madrid, Spain. It connects large corporations with the startup ecosystem to drive digital transformation and innovation across various sectors.
Overview
What TheCUBE does
What TheCUBE is
TheCUBE is an AI-native venture studio and corporate innovation hub based in Madrid, Spain. It connects large corporations with the startup ecosystem to drive digital transformation and innovation across various sectors.
How it participates in the startup ecosystem
The current public profile supports funder and program host and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Funder · Program host · Community
- Last reviewed
- May 6, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find TheCUBE elsewhere
Open the official website or a supported primary organization account.
Capability profile
TheCUBE as a funder
Investment thesis
TheCUBE believes that corporations can create new value by applying AI and venture-building methods to opportunity discovery, product building, and growth.
Focus narrative
TheCUBE invests in AI-powered innovation projects across multiple sectors, including mobility, home services, personalized nutrition, and FMCG. Their services encompass venture building, corporate innovation, and talent acceleration, with a focus on creating measurable impact through digital transformation. The organization operates primarily in Spain but engages with global partners and clients.
Value beyond capital
TheCUBE provides value to portfolio companies through venture building, corporate innovation support, and access to a network of corporate partners. They help startups find pilots, partners, and venture-building support, facilitating collaboration with large enterprises.
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
- Sectors
- Artificial IntelligenceMobility & TransportationFood & AgricultureConsumerHealthcareFintechEnergyEducationLogistics & Supply ChainCommerce & Retail
- Regions
- Europe · Global
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
DYNAMEAT: A dynamic pricing and menu engineering platform for restaurants, optimizing profitability through real-time data analysis. PERIF.AI: A startup that automates vehicle damage recognition using AI and computer vision. EVOLVING HOMES: A flexible furniture rental service developed in collaboration with IKEA, addressing modern living needs. SILVER ECONOMY: A project focused on personalized nutrition for the elderly, developed in partnership with Bonduelle. SUSTAINABLE RETAIL: An initiative with Deoleo to create olive oil refill stations, promoting sustainable consumption.
Capability profile
TheCUBE as a program host
Program thesis
TheCUBE's mission is to help corporations create new value by applying AI and venture-building methods to opportunity discovery, product building, and growth.
Focus narrative
TheCUBE invests in AI-powered innovation projects across multiple sectors, including mobility, home services, personalized nutrition, and FMCG. Their services encompass venture building, corporate innovation, and talent acceleration, with a focus on creating measurable impact through digital transformation.
Value and support
TheCUBE offers a range of services including venture building, corporate innovation, and talent acceleration. They provide AI services, innovation spaces, and programs designed to empower internal talent through innovation challenges.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Accelerator · Pre-seed · Seed
- Regions
- Europe
Alumni and track record
Alumni context
Notable projects and companies associated with TheCUBE include DYNAMEAT, a dynamic pricing and menu engineering platform for restaurants; PERIF.AI, which automates vehicle damage recognition using AI; and EVOLVING HOMES, a flexible furniture rental service developed in collaboration with IKEA.
Capability profile
TheCUBE as a community
Community overview
TheCUBE is an AI Native Venture Studio based in Madrid, Spain, dedicated to venture building and corporate innovation. It leverages artificial intelligence to facilitate digital transformation across various industries. Founded in 2017, TheCUBE addresses the evolving needs of businesses in the context of AI and innovation, focusing on creating measurable impact through its initiatives.
Community focus
TheCUBE invests in AI-powered innovation projects across multiple sectors, including mobility, home services, personalized nutrition, and FMCG. The organization operates primarily in Spain while engaging with global partners and clients to drive corporate innovation and venture building.
Member value
Members of TheCUBE benefit from access to corporate innovation programs, talent acceleration initiatives, and opportunities to collaborate with large enterprises on AI-driven projects. TheCUBE provides a platform for startups to connect with corporate partners, explore pilot opportunities, and gain insights into the entrepreneurial ecosystem.
Membership
- Pricing models
- free
Format and cadence
- Modality
- hybrid
- Schedule
- rolling-admissions
- Commitment
- light
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Corporate Innovators
- Benefits
- network-access and mentorship
- Program types
- community and other
- Selection criteria
- open
- Regions
- Europe
Community activity
Events and activity
TheCUBE hosts several recurring events, including the 'Beyond X' boutique innovation event series and 'TheCUBE Breakfast', which focuses on morning discussions about innovation and AI trends. These events provide networking opportunities and insights into the latest developments in AI and corporate innovation.
Notable members
Notable projects associated with TheCUBE include DYNAMEAT, PERIF.AI, and Evolving Homes, among others. The organization collaborates with partners such as IKEA and Bonduelle to drive innovation in various sectors.
Common questions
What to know about TheCUBE
Upseed classifies TheCUBE under the Venture Studio organization type. Its current public profile includes funder, program host, and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 6, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.