Organization · Private Equity
The Groop
The Groop is an investment and advisory firm based in the United States, focusing on building partnerships with business leaders across various industries. They manage a diverse portfolio of companies and provide expertise beyond capital infusion.
Overview
What The Groop does
What The Groop is
The Groop is an investment and advisory firm based in the United States, focusing on building partnerships with business leaders across various industries. They manage a diverse portfolio of companies and provide expertise beyond capital infusion.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 5, 2026
Official channels
Find The Groop elsewhere
Open the official website or a supported primary organization account.
Capability profile
The Groop as a funder
Investment thesis
The Groop invests in a range of sectors, including technology, gaming, and healthcare, providing expertise and resources to help businesses at different stages of their lifecycle.
Focus narrative
The Groop invests in a range of sectors, including technology, gaming, and healthcare. They provide services that extend beyond capital infusion, offering expertise and resources to help businesses at different stages of their lifecycle, from startups to mature enterprises.
Focus and fit
- Sectors
- Gaming · Healthcare
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 12
Portfolio context
Notable portfolio companies include: Blackhawk: Provides branded payment solutions, including gift cards and prepaid cards. CornerStone: A talent management platform that uses AI for personalized learning and performance management. Dark Roast: A creative management company that collaborates with artists and creators. Decision Link (Xfactor.io): A platform that streamlines go-to-market strategies for sales and marketing teams. Emerge: Specializes in multi-sensory communication technology for virtual interactions. Gaming Analytics: An AI-driven platform for casinos that enhances operations and guest experiences. Goettl: An HVAC and plumbing service company. Intelity: Provides guest experience and staff management solutions for the hospitality industry. Longbranch Recovery: Offers addiction and mental health treatment services. LV8: A marketing agency specializing in data-driven campaigns. Mirage Video: A digital content production company. Procurant: A software platform for enhancing supply chain processes in the food industry. Sera: Offers field service management software for various service industries.
Common questions
What to know about The Groop
Upseed classifies The Groop under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.