Organization · Venture Studio
The field - Collective is effective
The Field is a startup studio based in Lille, France, focused on supporting retail companies within the AFM ecosystem by fostering innovation and collaboration.
Overview
What The field - Collective is effective does
What The field - Collective is effective is
The Field is a startup studio based in Lille, France, focused on supporting retail companies within the AFM ecosystem by fostering innovation and collaboration.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 28, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find The field - Collective is effective elsewhere
Open the official website or a supported primary organization account.
Capability profile
The field - Collective is effective as a funder
Investment thesis
The Field is a startup studio focused on supporting companies within the AFM ecosystem by fostering a collective environment for exploration and innovation.
Focus narrative
The Field invests in and provides services to companies in the retail sector, particularly those within the AFM ecosystem. Their approach includes project incubation and acceleration, with a focus on creating synergies among various stakeholders.
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series A+ · Series B · Series B+ · Series C · Series C+ · Series D · Series E · Series F · Growth Equity
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 4
Portfolio context
Notable portfolio companies include: Woop: Assists retail brands in developing optimized and responsible omnichannel strategies. Purse: A SaaS solution that enhances the payment experience for customers. Valiuz: Focuses on improving customer experience through data and retail media. Leplein: Offers preferential rates for electric vehicle charging and loyalty points at partner stores.
Capability profile
The field - Collective is effective as a program host
Program thesis
The Field is a startup studio focused on supporting companies within the AFM ecosystem by unlocking their creative potential through a collective environment.
Focus narrative
The Field invests in and provides services to companies in the retail sector, particularly those within the AFM ecosystem. Their approach includes project incubation and acceleration, focusing on creating synergies among various stakeholders.
Value and support
The Field offers investment, project incubation, and acceleration services to foster innovation and collaboration among companies in the retail sector.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Accelerator
- Sectors
- Commerce & Retail
Alumni and track record
Alumni context
Notable portfolio companies include: Woop: Assists retail brands in developing optimized and responsible omnichannel strategies. Purse: A SaaS solution that enhances the payment experience for customers. Valiuz: Focuses on improving customer experience through data and retail media. Leplein: Offers preferential rates for electric vehicle charging and loyalty points at partner stores.
Common questions
What to know about The field - Collective is effective
Upseed classifies The field - Collective is effective under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 28, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.