Organization · Private Equity
Tercera
Tercera is a growth equity firm based in the United States that specializes in investing in high-growth technology services firms within the cloud professional services market. They focus on empowering founders and leadership teams with capital and strategic support.
Overview
What Tercera does
What Tercera is
Tercera is a growth equity firm based in the United States that specializes in investing in high-growth technology services firms within the cloud professional services market. They focus on empowering founders and leadership teams with capital and strategic support.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 3, 2026
Official channels
Find Tercera elsewhere
Open the official website or a supported primary organization account.
Capability profile
Tercera as a funder
Investment thesis
Tercera invests in growing, technology-centric services firms that are part of partner-centric software ecosystems. The firm emphasizes supporting founder-led and technology-enabled companies with a clear market vision.
Focus narrative
Tercera invests in growing, technology-centric services firms that are part of partner-centric software ecosystems. The firm is particularly interested in founder-led, culture-forward, and technology-enabled companies that align with the characteristics of the cloud's third wave. Their investment strategy emphasizes supporting firms with a clear vision for their markets.
Focus and fit
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Tercera's portfolio includes investments in various tech-centric services firms. Notable companies mentioned include: Hakkoda: Led by Erik Duffield, the firm chose Tercera for its depth of experience and vision for next-generation services organizations. Black Diamond Advisory: Founded by Randy Werder, the firm appreciated Tercera's respectful engagement with their team. Orium: Jason Cottrell, the founder, noted Tercera's unique understanding of the investment landscape.
Common questions
What to know about Tercera
Upseed classifies Tercera under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.