TEN - Seed investment

Investment thesis

TEN invests in purpose-driven entrepreneurs focusing on conscious consumerism, quality of life, and shifting generations. The organization aims to anticipate consumer needs and problems that will define future markets.

Focus narrative

TEN invests in three main pillars: Conscious Consumerism, which targets solutions for self-conscious consumers; Quality of Life, promoting clean and sustainable living; and Shifting Generations, which embraces new technologies and values that challenge traditional norms. This approach ensures that investments are not only financially sound but also socially responsible.

Value beyond capital

TEN provides capital, knowledge, and a robust network to its portfolio companies, supporting them throughout their lifecycle via co-investment vehicles and strategic partnerships. The organization emphasizes an operator-first model, leveraging its team's experience in product design and company operations to add value beyond financial investment.