Organization · Private Equity
Sweat Equity Investment AB
Sweat Equity Investment AB is a private equity firm based in Sweden that focuses on investing in startups and providing advisory services in business development and digital transformation.
Overview
What Sweat Equity Investment AB does
What Sweat Equity Investment AB is
Sweat Equity Investment AB is a private equity firm based in Sweden that focuses on investing in startups and providing advisory services in business development and digital transformation.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find Sweat Equity Investment AB elsewhere
Open the official website or a supported primary organization account.
Capability profile
Sweat Equity Investment AB as a funder
Investment thesis
Sweat Equity Investment focuses on investing in startups and providing advisory services across various sectors. They aim to support companies from ideation to scaling by leveraging their expertise in business development and digital transformation.
Focus narrative
Sweat Equity Investment invests primarily in startups and provides advisory services. Their areas of expertise include business development, management consulting, and digital transformation. They aim to support companies at various stages of growth, from ideation to scaling, across multiple sectors including e-commerce, music, construction, and technology.
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series B · Series C
- Sectors
- E-Commerce
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 5
- Recorded notable exits
- Star Republic AB, Sandryds AB, and Red Star Lab AB
Portfolio context
Notable portfolio companies include: Star Republic AB: A leader in e-commerce development in the Nordics, founded in 2003 and divested in 2017. Sandryds AB: A wholesaler of work clothes, where they doubled revenue and turned the company profitable before divesting in 2011. InnVolv AB: An innovative tool for the construction industry, with Sweat Equity providing investment and advisory support since 2022. Eaze Productions: A music production company that connects songwriters and producers globally, with Sweat Equity involved in business strategy development since 2022. Red Star Lab AB: A company focused on developing innovative tech gadgets for the promotion industry, where Sweat Equity was active in business development and management until divesting in 2009.
Common questions
What to know about Sweat Equity Investment AB
Upseed classifies Sweat Equity Investment AB under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.