Organization · Private Equity
Swander Pace Capital
Swander Pace Capital is a private equity firm based in San Francisco, focused on investing in lower middle market consumer products companies across North America. Founded in 1996, the firm emphasizes building and growing profitable businesses in the consumer staples sector.
Overview
What Swander Pace Capital does
What Swander Pace Capital is
Swander Pace Capital is a private equity firm based in San Francisco, focused on investing in lower middle market consumer products companies across North America. Founded in 1996, the firm emphasizes building and growing profitable businesses in the consumer staples sector.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 1996
- Approximate age
- About 30 years
- Structured capabilities
- Funder
- Last reviewed
- March 3, 2026
Official channels
Find Swander Pace Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Swander Pace Capital as a funder
Investment thesis
SPC invests in lower middle market companies within the consumer staples sector, specifically targeting businesses with $5 million to $50 million in EBITDA. The firm emphasizes profitable companies seeking their first institutional capital.
Focus narrative
SPC invests in lower middle market companies within the consumer staples sector, specifically targeting businesses with $5 million to $50 million in EBITDA. The firm focuses on founder and family-owned companies based in North America that are seeking their first institutional capital and have been established for at least ten years. The investment strategy is cycle-agnostic and emphasizes profitable companies.
Terms and economics
- Typical check
- $5,000,000–$50,000,000
Focus and fit
- Sectors
- Consumer
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 60
Portfolio context
Notable portfolio companies include Café Valley, Inc., a manufacturer of croissants and sweet baked goods sold across various retail and foodservice channels in North America, and Swanson Health Products, an independent online and catalog marketer of branded healthy living and third-party products.
Common questions
What to know about Swander Pace Capital
Upseed classifies Swander Pace Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.