Organization · Accelerator
SportUp
SportUp is a Belgian sports tech startup accelerator and community based in Flanders, focusing on supporting entrepreneurs and technology developers in the sports sector.
Overview
What SportUp does
What SportUp is
SportUp is a Belgian sports tech startup accelerator and community based in Flanders, focusing on supporting entrepreneurs and technology developers in the sports sector.
How it participates in the startup ecosystem
The current public profile supports program host and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Accelerator
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Program host · Community
- Last reviewed
- April 10, 2026
What Accelerator means
An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.
Open the glossary entryOfficial channels
Find SportUp elsewhere
Open the official website or a supported primary organization account.
Capability profile
SportUp as a program host
Program thesis
SportUp is a Flemish sport startup accelerator and community focused on supporting sports tech entrepreneurs in developing their ideas into successful and scalable businesses.
Focus narrative
SportUp invests in scalable digital technology startups with practical applications in the sports sector, specifically in the domains of health, performance, and media. The organization provides support to early-stage and mid-stage startups, helping them achieve product-market fit and international ambitions.
Value and support
SportUp offers a range of support including workshops, mentoring, and networking opportunities to help startups achieve product-market fit and scale their businesses.
Terms and economics
- Indicative investment
- $50,000
- Indicative equity
- 6%
Format and cadence
- Typical duration
- 12 weeks
- Typical cohort
- 3 companies
Availability
- Application state
- Accepting
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Europe
Alumni and track record
Alumni context
Notable portfolio companies include Model Health, which develops solutions to measure human movement for applications in digital health, rehabilitation, and sports performance; Brailsports, a platform that helps athletes and coaches optimize training using AI; Skinetix, a data platform using sensors in sportswear for training insights; OnTracx, focusing on injury-free running through sensor technology; and Trackbox, which extracts physical metrics from video footage.
Capability profile
SportUp as a community
Community overview
SportUp is a Flemish (Belgian) sport startup accelerator and community founded on April 20, 2017. It is based in Ghent, Belgium, and focuses on supporting sports tech entrepreneurs in developing their ideas into successful and scalable businesses.
Community focus
SportUp invests in scalable digital technology startups with practical applications in the sports sector, specifically in the domains of health, performance, and media. The organization provides support to early-stage and mid-stage startups, helping them achieve product-market fit and international ambitions.
Member value
Members benefit from access to workshops, mentoring, and networking opportunities designed to help them refine their business models and achieve product-market fit. The community also provides investment opportunities and resources tailored to the sports tech industry.
Membership
- Membership fee
- $750 · one-time
- Pricing models
- fixed-tuition
Format and cadence
- Modality
- in-person
- Schedule
- rolling-admissions
- Commitment
- moderate
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Investors
- Benefits
- mentorship and network-access
- Program types
- accelerator and community
- Selection criteria
- application
- Stages
- Pre-seed · Seed
- Sectors
- Sports Tech
- Regions
- Europe
Community activity
Events and activity
SportUp Meet is a series of events and workshops aimed at inspiring and networking with entrepreneurs in the sports tech sector. Past events include the SportUp Café and various meetups focused on sports and health tech.
Notable members
Notable portfolio companies include Model Health, Brailsports, Skinetix, OnTracx, and Trackbox.
Common questions
What to know about SportUp
Upseed classifies SportUp under the Accelerator organization type. Its current public profile includes program host and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 10, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.