Organization · Venture Studio
Sport First Ventures
Sport First Ventures is a venture studio focused on the sports ecosystem, assisting founders in ideating, building, and operating impactful businesses with a sports-first mission.
Overview
What Sport First Ventures does
What Sport First Ventures is
Sport First Ventures is a venture studio focused on the sports ecosystem, assisting founders in ideating, building, and operating impactful businesses with a sports-first mission.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Structured capabilities
- Funder · Program host
- Last reviewed
- April 9, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find Sport First Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Sport First Ventures as a funder
Investment thesis
Sport First Ventures is a venture studio dedicated to supporting founders in the sports ecosystem, helping them ideate, build, and operate businesses centered around sports.
Focus narrative
Sport First Ventures provides services in venture studio operations, capital raising, advisory, and partnerships. They aim to assist in developing groundbreaking ideas from concept to launch, raising capital for sports brands, and partnering brands with prominent figures in sports.
Terms and economics
- Typical check
- $250,000
Focus and fit
- Stages
- Pre-seed · Seed
- Sectors
- HealthcareConsumer
- Regions
- Global
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 3
- Recorded notable exits
- DNAfit
Portfolio context
Notable examples of portfolio companies include: DNAfit: Co-founded by Andrew Steele, a former Olympic medallist, DNAfit provides insights on nutrition, sleep, and training advice based on genetic profiling. The company achieved an eight-figure acquisition and later went public on Nasdaq. PadelXO: Founded by Max Evans, a former Scotland International rugby player, PadelXO aims to expand the game of padel in the UK. The company has developed a multi-touchpoint approach to the padel ecosystem, achieving a turnover of £350k and a valuation of £5m for seed raising. Swiss Mountain Rescue: Co-founded by Chemmy Alcott, an Olympian and broadcaster, this premium wellness brand focuses on lifestyle sports. Sport First Ventures supported the closing of their Pre-Seed funding round of £250k, valuing the company at £1.5m.
Capability profile
Sport First Ventures as a program host
Program thesis
Sport First Ventures is a venture studio focused on supporting founders within the sports ecosystem.
Focus narrative
Sport First Ventures provides services in venture studio operations, capital raising, advisory, and partnerships. They aim to assist in developing groundbreaking ideas from concept to launch, raising capital for sports brands, and partnering brands with prominent figures in sports.
Value and support
Sport First Ventures offers mentorship, capital raising support, advisory services, and partnership opportunities to help sports entrepreneurs succeed.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Global
Alumni and track record
Alumni context
Notable examples of portfolio companies include DNAfit, co-founded by Andrew Steele, which provides insights on nutrition, sleep, and training advice based on genetic profiling; PadelXO, founded by Max Evans, which aims to expand the game of padel in the UK; and Swiss Mountain Rescue, co-founded by Chemmy Alcott, focusing on premium wellness in lifestyle sports.
Common questions
What to know about Sport First Ventures
Upseed classifies Sport First Ventures under the Venture Studio organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.