Organization · Holding Company
Søyland & Co
Søyland & Co is a Norwegian boutique holding company based in Oslo, focusing on active ownership and investment in profitable companies within the hospitality, media, and technology sectors.
Overview
What Søyland & Co does
What Søyland & Co is
Søyland & Co is a Norwegian boutique holding company based in Oslo, focusing on active ownership and investment in profitable companies within the hospitality, media, and technology sectors.
How it participates in the startup ecosystem
The current public profile supports funder and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Holding Company
- Founded
- Founded in 2012
- Approximate age
- About 14 years
- Structured capabilities
- Funder · Publisher
- Last reviewed
- April 9, 2026
Official channels
Find Søyland & Co elsewhere
Open the official website or a supported primary organization account.
Capability profile
Søyland & Co as a funder
Investment thesis
Søyland & Co focuses on building, developing, and investing in profitable companies in the hospitality, media, and technology sectors, aiming for significant ownership stakes and operational engagement to drive sustainable growth.
Focus narrative
Søyland & Co invests in companies that demonstrate strong concepts, scalable business models, and capable teams. The firm seeks to partner closely with management teams, taking significant ownership stakes to enhance operations and brand strength, particularly in cash-flow-positive companies with revenues exceeding €10M.
Value beyond capital
Søyland & Co adds value through active ownership, operational engagement, and strategic guidance, aiming to enhance the growth and profitability of its portfolio companies.
Focus and fit
- Stages
- Growth Equity
- Sectors
- Media & Entertainment
- Regions
- Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 16
Portfolio context
Notable companies in Søyland & Co's portfolio include: Cold Pressed: Provides fresh juice solutions to the hospitality industry. byOSLO: A hospitality group operating multiple venues in Oslo. Brist: A brand within their portfolio, details unspecified. techX: A technology-focused initiative, details unspecified.
Capability profile
Søyland & Co as a publisher
Editorial focus
Søyland & Co is dedicated to building, developing, and investing in companies that exhibit strong concepts and scalable business models. The firm emphasizes active ownership and operational engagement, aiming to triple the value of its portfolio companies within three years by partnering closely with entrepreneurs and management teams.
Audience value
Søyland & Co offers a unique approach to investment by focusing on majority stakes in cash-flow-positive companies, providing operational support to enhance growth and brand strength.
Format and cadence
- Content formats
- newsletter
- Primary platform
- Website
Availability
- Guest pitch state
- Not currently accepting
Audience and focus
- Audience
- Founders · Investors
- Sectors
- Media & Entertainment
- Regions
- Europe
Flagship work and coverage
Flagship properties
Søyland & Co publishes a newsletter titled 'Business Builder' by Kim Søyland, which provides insights and advice on entrepreneurship, growth, and productivity.
Common questions
What to know about Søyland & Co
Upseed classifies Søyland & Co under the Holding Company organization type. Its current public profile includes funder and publisher capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.