Organization · Private Equity
Southport Group
Southport Group, also known as Makai Inc, is a private equity firm based in the United States that specializes in experiential and retail marketing. They focus on creating live experiences that connect brands with consumers across various sectors.
Overview
What Southport Group does
What Southport Group is
Southport Group, also known as Makai Inc, is a private equity firm based in the United States that specializes in experiential and retail marketing. They focus on creating live experiences that connect brands with consumers across various sectors.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 1995
- Approximate age
- About 31 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 6, 2026
Official channels
Find Southport Group elsewhere
Open the official website or a supported primary organization account.
Capability profile
Southport Group as a funder
Investment thesis
Southport Group focuses on enhancing brand awareness and driving sales through experiential marketing and consumer engagement. They leverage live experiences to connect brands with their target audiences effectively.
Focus narrative
Makai Inc provides services in experiential marketing, retail demonstrations, engagement marketing, and mobile tours. Their activities include product sampling, Costco roadshows, and trade show activations, aimed at enhancing brand awareness and driving sales across various sectors.
Focus and fit
- Sectors
- ConsumerCommerce & Retail
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Notable projects include: Kona Brewing - Kona Ohana: A beach-inspired activation aimed at festivalgoers. Dole Whip - Summer Sampling Tour: A four-city tasting event designed to promote the product during the summer. Glanbia - Expo / Trade Show Event: A multi-brand booth that attracted crowds and facilitated sales through sampling.
Capability profile
Southport Group as a program host
Focus narrative
Makai Inc provides services in experiential marketing, retail demonstrations, engagement marketing, and mobile tours. They engage in activities such as product sampling, Costco roadshows, and trade show activations. Their approach is designed to enhance brand awareness, influence purchase behavior, drive sales, and grow customer loyalty across various sectors.
Availability
- Application state
- Not published
Focus and fit
- Regions
- United States
Common questions
What to know about Southport Group
Upseed classifies Southport Group under the Private Equity organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 6, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.