Organization · Venture Capital
Soul Capital
Soul Capital is an impact investment firm based in Auckland, New Zealand, focusing on addressing societal and environmental challenges through a multi-asset investment strategy that includes venture capital, debt, and real assets.
Overview
What Soul Capital does
What Soul Capital is
Soul Capital is an impact investment firm based in Auckland, New Zealand, focusing on addressing societal and environmental challenges through a multi-asset investment strategy that includes venture capital, debt, and real assets.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find Soul Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Soul Capital as a funder
Investment thesis
Soul Capital believes that impact is not a separate asset class but an investment lens across venture capital, debt, and real assets. They fund early-stage businesses solving real-world problems at scale, particularly those using technology to challenge failing systems in climate tech, circular materials, inclusive education, accessibility, and regenerative agriculture.
Focus narrative
Soul Capital invests in early-stage ventures that tackle significant societal or environmental problems. Their investment strategy encompasses various sectors, including climate technology, circular economy materials, inclusive education technology, and regenerative agriculture. They prioritize businesses where impact is embedded in the model and measurable over time.
Value beyond capital
Soul Capital adds value to portfolio companies by providing not only capital but also strategic guidance and support in embedding impact into their business models. They leverage their expertise in impact measurement and sustainable practices to help companies scale effectively while achieving their social and environmental goals.
Terms and economics
- Typical check
- $500,000–$8,000,000
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series A+
- Sectors
- Climate & SustainabilityHealthcareConsumerFintechBiotech & Life SciencesEnergyFood & AgricultureCommerce & RetailSocial Networks
- Regions
- Oceania
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 15
Portfolio context
Notable portfolio companies include: Anew: Produces plant-based bioplastics and promotes a closed-loop system for reuse and recycling. Cleanery: Offers dissolvable cleaning products that significantly reduce emissions. Kara Technologies: Provides accessibility solutions for digital content using sign language and digital humans. Critical: Transforms hard-to-recycle plastics into high-quality building panels. Homes of Choice: Supplies affordable housing for disabled individuals and families. Localized: Expands community-led resource recovery enterprises in Aotearoa. Kai's Education: Develops hands-on coding and STEAM kits for classrooms globally. Cogo: Offers carbon measurement software for retail and SME bank clients. Money Sweetspot: A social lender that helps families escape cycles of debt through financial education. Starboard: Supports maritime stewardship to combat illegal fishing and restore marine biodiversity.
Common questions
What to know about Soul Capital
Upseed classifies Soul Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.