Organization · Private Equity
Sonoma Brands Capital
Sonoma Brands Capital is a private equity firm based in Sonoma, California, focusing on growth-stage consumer businesses. The firm partners with innovative founders to build enduring brands across physical and digital landscapes.
Overview
What Sonoma Brands Capital does
What Sonoma Brands Capital is
Sonoma Brands Capital is a private equity firm based in Sonoma, California, focusing on growth-stage consumer businesses. The firm partners with innovative founders to build enduring brands across physical and digital landscapes.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2015
- Approximate age
- About 11 years
- Structured capabilities
- Funder
- Last reviewed
- March 5, 2026
Official channels
Find Sonoma Brands Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Sonoma Brands Capital as a funder
Investment thesis
Sonoma Brands Capital invests in growth-stage consumer businesses, typically those generating at least $5 million in sales. The firm enhances retail distribution and digital engagement for its portfolio companies.
Focus narrative
Sonoma Brands Capital makes minority and control investments in growth-stage consumer businesses, typically those generating at least $5 million in sales. The firm invests in various sectors, including food and beverage, beauty, personal care and wellness, pet products, home and lifestyle, and consumer services. Investment sizes generally range from $5 million to $30 million.
Value beyond capital
Sonoma Brands Capital seeks to enhance retail distribution and digital engagement for its portfolio companies.
Terms and economics
- Typical check
- $5,000,000–$30,000,000
Focus and fit
- Stages
- Growth Equity
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 10
Portfolio context
Notable portfolio companies include Beekeeper's Naturals, a wellness company focused on health solutions using bee products; Guayakí, a leading brand of organic Yerba Mate products; Milk Bar, known for its innovative desserts; True Botanicals, specializing in nontoxic skincare; HUM Nutrition, offering personalized vitamins; Versed, a clean skincare brand; Avaline, focusing on organic wine; KRAVE & Chef's Cut, a meat snack brand; Oats Overnight, offering high-protein oatmeal; and Touchland, innovating in hand sanitizers.
Common questions
What to know about Sonoma Brands Capital
Upseed classifies Sonoma Brands Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.