Organization · Venture Capital
Skin In The Game
Skin In The Game is an FCA-regulated investment group based in the UK, focusing on early and growth stage startups in the sports and human performance sectors. The organization operates as an angel syndicate, collaborating with over 100 investors.
Overview
What Skin In The Game does
What Skin In The Game is
Skin In The Game is an FCA-regulated investment group based in the UK, focusing on early and growth stage startups in the sports and human performance sectors. The organization operates as an angel syndicate, collaborating with over 100 investors.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder · Community
- Last reviewed
- March 27, 2026
Official channels
Find Skin In The Game elsewhere
Open the official website or a supported primary organization account.
Capability profile
Skin In The Game as a funder
Investment thesis
Skin In The Game focuses on the intersection of sports and human performance, investing in technologies that can transform how people live, train, and play.
Focus narrative
The investment focus of Skin In The Game spans early and growth stage startups, specifically from pre-seed to Series A. The organization is particularly interested in technologies that enhance human performance and have applications beyond traditional sports markets.
Value beyond capital
Skin In The Game provides its portfolio companies with access to a vast network of experienced investors, including elite athletes and professionals from the finance sector. This unique blend of expertise and connections helps startups navigate the complexities of the sports and human performance markets.
Focus and fit
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Healthcare · Consumer · Sports Tech
- Regions
- Global
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
Skin In The Game has invested in Hytro, a company specializing in blood-flow restriction performance sportswear. The organization collaborates with a network of over 100 angel investors and family offices, although a comprehensive list of portfolio companies has not been disclosed.
Capability profile
Skin In The Game as a community
Community overview
Skin In The Game is an FCA-registered investment group focused on the future of sports and human performance. The organization is composed of angel investors and family offices that invest in companies with the potential to transform how people live, train, and play. With a strong emphasis on the intersection of sports and human performance, Skin In The Game seeks to support innovative startups that can make a significant impact in these areas.
Community focus
Skin In The Game invests in early and growth stage startups, specifically from pre-seed to Series A. Their investment thesis emphasizes technologies that have scalable applications beyond traditional sports markets, including consumer health, space, and military sectors. This focus allows them to tap into a diverse range of opportunities that align with their mission of enhancing human performance.
Member value
Members of Skin In The Game benefit from access to a network of over 100 angel investors and family offices, providing opportunities for collaboration and co-investment. The organization also offers insights into the latest trends in sports technology and human performance, along with potential access to funding for innovative startups in these fields.
Membership
- Recorded members
- 100
- Pricing models
- free
Format and cadence
- Modality
- online
- Schedule
- rolling-admissions
- Commitment
- light
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Investors · Fund Managers
- Benefits
- network-access
- Program types
- community
- Selection criteria
- application
- Stages
- Pre-seed · Seed · Series A
- Sectors
- Healthcare
- Regions
- Global
Community activity
Notable members
Notable members include Joe Foster, founder of Reebok; Alistair Brownlee MBE, a two-time Olympic Triathlon Champion; and Laurie Canter, a professional golfer. The advisory board features high-profile individuals from finance and sports, enhancing the organization's credibility and network.
Common questions
What to know about Skin In The Game
Upseed classifies Skin In The Game under the Venture Capital organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.