Organization · Family Office

Shoe Investments

Shoe Investments is a family office based in Rotterdam, Netherlands, that invests directly in rapidly growing and scalable companies, as well as in various funds. Founded in 2018, it emphasizes sustainability and social responsibility in its investment strategy.

Family OfficeFunderAllocator

Overview

What Shoe Investments does

What Shoe Investments is

Shoe Investments is a family office based in Rotterdam, Netherlands, that invests directly in rapidly growing and scalable companies, as well as in various funds. Founded in 2018, it emphasizes sustainability and social responsibility in its investment strategy.

How it participates in the startup ecosystem

The current public profile supports funder and allocator capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Family Office
Founded
Founded in 2018
Approximate age
About 8 years
Structured capabilities
Funder · Allocator
Last reviewed
March 5, 2026

Official channels

Find Shoe Investments elsewhere

Open the official website or a supported primary organization account.

Capability profile

Shoe Investments as a funder

Investment thesis

Shoe Investments invests in fast-growing and scalable companies, emphasizing sustainability and social responsibility alongside financial returns. Their strategy includes direct investments and participation in various funds.

Focus narrative

Shoe Investments primarily invests in fast-growing and scalable companies. Their investment strategy includes direct investments, as well as participation in various funds, including private equity (PE), venture capital (VC), and buy-outs, both domestically and internationally. The firm emphasizes sustainability and social responsibility alongside financial returns.

Focus and fit

Regions
Europe

Availability

Currently deploying
Not published

Portfolio and track record

Recorded portfolio count
7

Portfolio context

Shoe Investments has a diverse portfolio that includes notable companies such as: Mama's Maaltijden: A leading provider of fresh meal solutions in the Netherlands. Loop: A company focused on sustainable coffin production. Equalture: A platform promoting inclusive hiring processes. Brainial: A software company specializing in procurement solutions. Replit: A collaborative coding platform. Airwallex: A global payments platform. Revolut: A financial technology company offering banking services.

Capability profile

Shoe Investments as an allocator

Focus narrative

Shoe Investments primarily invests in fast-growing and scalable companies. Their investment strategy includes direct investments, as well as participation in various funds, including private equity (PE), venture capital (VC), and buy-outs, both domestically and internationally. The firm emphasizes sustainability and social responsibility alongside financial returns.

Availability and engagement

Direct co-investment
Yes

Mandate and fit

Fund stages
Buyout
Asset classes
Private Equity · Venture

Portfolio context

Portfolio context

Shoe Investments has a diverse portfolio that includes notable companies such as Mama's Maaltijden, Loop, Equalture, Brainial, Replit, Airwallex, and Revolut.

Connected ecosystem

Continue from Shoe Investments

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Common questions

What to know about Shoe Investments

Upseed classifies Shoe Investments under the Family Office organization type. Its current public profile includes funder and allocator capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 5, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.