Organization · Private Equity
Serent Capital
Serent Capital is a private equity and growth investment firm based in Austin, Texas, and San Francisco, California. It specializes in investing in B2B software and tech-enabled services companies, providing capital and operational support to help scale their businesses.
Overview
What Serent Capital does
What Serent Capital is
Serent Capital is a private equity and growth investment firm based in Austin, Texas, and San Francisco, California. It specializes in investing in B2B software and tech-enabled services companies, providing capital and operational support to help scale their businesses.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Founded
- Founded in 2008
- Approximate age
- About 18 years
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find Serent Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Serent Capital as a funder
Investment thesis
Serent Capital invests in B2B software and tech-enabled services companies, providing flexible capital and operational expertise. Their strategy includes supporting companies in go-to-market strategies, product innovation, and mergers and acquisitions.
Focus narrative
Serent Capital invests in B2B software and tech-enabled services companies. The firm provides flexible capital and operational expertise through a dedicated Growth Team, which consists of over 25 professionals. Their investment strategy includes supporting companies in areas such as go-to-market strategies, product and AI innovation, recruiting and organizational design, payments and embedded finance, and mergers and acquisitions.
Focus and fit
- Sectors
- SaaS & Cloud Software
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 50
- Recorded notable exits
- Apex HCM and CoConstruct
Portfolio context
Serent Capital's portfolio includes a variety of companies, such as Actionstep, Autire, FranConnect, PhotoDay, Raintree, and WorkWave. The portfolio features a mix of current and exited investments, showcasing a range of software products that exhibit strong growth and scalable business fundamentals.
Common questions
What to know about Serent Capital
Upseed classifies Serent Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.