Organization · Micro VC
Serena Ventures
Serena Ventures is an early-stage venture capital firm based in San Francisco, founded by tennis champion Serena Williams. The firm focuses on investing in underrepresented founders across various sectors, including technology and e-commerce.
Overview
What Serena Ventures does
What Serena Ventures is
Serena Ventures is an early-stage venture capital firm based in San Francisco, founded by tennis champion Serena Williams. The firm focuses on investing in underrepresented founders across various sectors, including technology and e-commerce.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Micro VC
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- May 1, 2026
Official channels
Find Serena Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Serena Ventures as a funder
Investment thesis
Serena Ventures backs exceptional founders building products and services that improve everyday life while expanding access and ownership.
Focus narrative
Serena Ventures invests in a diverse range of sectors, including technology, e-commerce, health, and finance. The firm targets early-stage companies and seeks to support founders who are improving daily life through innovative products and services.
Value beyond capital
Serena Ventures provides strategic support to its portfolio companies, leveraging its network and expertise to help founders navigate challenges and scale their businesses effectively. The firm emphasizes expanding access and ownership, particularly for underrepresented communities.
Focus and fit
- Stages
- Seed · Series A · Friends and Family · Angel · Accelerator
- Sectors
- ConsumerFintechHealthcareEducationE-CommerceWeb3 & BlockchainClimate & SustainabilityArtificial Intelligence
- Regions
- Global · North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 85
- Recorded notable exits
- Bitski, Lolli, and Zitti
Portfolio context
Calico: A supply chain management platform that connects retail companies with sustainable factories. Esusu: A platform that helps renters build credit through on-time rental payments. Khloud: A snack brand offering healthy options with high protein content. Rebel: An e-commerce platform for buying and selling used baby gear. Luminous: An operating system designed to enhance e-commerce business growth. GoodCash: A financial service focused on providing ethical loans to migrant workers. Juno: A healthcare platform offering modern care for families. Pachama: A company using AI to facilitate investments in nature.
Common questions
What to know about Serena Ventures
Upseed classifies Serena Ventures under the Micro VC organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 1, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.