Organization · Private Equity

Serata Capital Partners

Serata Capital Partners is a private equity firm based in Austin, Texas, focusing on creating partnerships that build lasting value for business owners, employees, and investors. They primarily invest in U.S.-based companies with EBITDA ranging from $7 million to over $35 million.

Private EquityFunder

Overview

What Serata Capital Partners does

What Serata Capital Partners is

Serata Capital Partners is a private equity firm based in Austin, Texas, focusing on creating partnerships that build lasting value for business owners, employees, and investors. They primarily invest in U.S.-based companies with EBITDA ranging from $7 million to over $35 million.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Private Equity
Structured capabilities
Funder
Last reviewed
March 4, 2026

Official channels

Find Serata Capital Partners elsewhere

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Capability profile

Serata Capital Partners as a funder

Investment thesis

Serata Capital Partners invests primarily in majority equity positions in U.S.-based companies with EBITDA ranging from $7 million to over $35 million. The firm targets companies with predictable revenue patterns and defensible market positions across various sectors.

Focus narrative

SCP invests primarily in majority equity positions in U.S.-based companies with EBITDA ranging from $7 million to over $35 million. While a Texas presence is preferred, it is not a strict requirement. The firm considers minority positions in certain circumstances and targets companies with predictable revenue patterns and defensible market positions across various sectors.

Terms and economics

Typical check
$7,000,000–$35,000,000

Availability

Currently deploying
Not published

Portfolio and track record

Recorded portfolio count
5

Portfolio context

EventLink Group: An experiential marketing and event services firm specializing in high-impact brand activations and strategic customer acquisition across sectors such as automotive, government, healthcare, and entertainment. Publishing Services Consortium (Page Publishing Group): A collective of over 10 brands that assist authors in transforming manuscripts into fully-produced e-books, print, and audiobooks, serving over 10,000 authors annually. Fusion92: An independent marketing innovation company providing integrated marketing services for Fortune 500 and high-growth enterprises, focusing on consumer engagement across digital and traditional media. DP+: The largest independent marketing agency in Michigan, offering a full suite of services including strategy, branding, PR, and digital optimization, with expertise in healthcare and automotive sectors. Conversion Fanatics: A conversion optimization agency specializing in enhancing campaign performance for e-commerce and B2B companies, achieving an average lift in performance of over 45% since 2014.

Common questions

What to know about Serata Capital Partners

Upseed classifies Serata Capital Partners under the Private Equity organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 4, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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