Organization · Venture Capital
Scaleup Mediafund
Scaleup Mediafund is an Australian media-for-equity fund that provides growth-stage consumer businesses with advertising inventory and campaign support in exchange for equity. It partners with major media owners to help brands enhance market presence and drive customer adoption.
Overview
What Scaleup Mediafund does
What Scaleup Mediafund is
Scaleup Mediafund is an Australian media-for-equity fund that provides growth-stage consumer businesses with advertising inventory and campaign support in exchange for equity. It partners with major media owners to help brands enhance market presence and drive customer adoption.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- May 2, 2026
Official channels
Find Scaleup Mediafund elsewhere
Open the official website or a supported primary organization account.
Capability profile
Scaleup Mediafund as a funder
Investment thesis
Scaleup Mediafund backs consumer-facing growth businesses where brand and paid media can materially accelerate customer adoption. Its investment model supplies advertising inventory upfront as a prepayment, typically offset by shares or a convertible note.
Focus narrative
Scaleup Mediafund invests in consumer-facing businesses that demonstrate strong potential for scaling and market capture. The organization employs a unique investment model that allows companies to optimize their marketing budgets by providing guaranteed advertising inventory and flexible terms, supporting brand and customer growth for venture-backed companies across Australia.
Value beyond capital
Scaleup Mediafund provides growth-stage consumer businesses with advertising inventory and campaign support in exchange for equity or convertible instruments. This unique media-for-equity model allows companies to access significant advertising resources, which can accelerate their market presence and brand recognition.
Terms and economics
- Typical check
- $1,000,000–$2,000,000
Focus and fit
- Stages
- Series A · Growth Equity
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 4
Portfolio context
Mable: A marketplace for independent support workers for aged or disabled clients, Mable has delivered over 16 million care hours to over 20,000 clients, utilizing targeted campaigns aligned with the NDIS rollout. Mosh: A digital health clinic for men offering online telehealth consultations and treatments for various health issues. Scaleup Mediafund provided targeted advertising through live TV sports and show integrations. PointsBet: An online bookmaker founded in 2015 with operations in Australia and the United States. Scaleup Mediafund supported PointsBet with $2 million in media funding to enhance its market presence in Australia and facilitate its expansion into the US. Bare Funerals: A funeral service provider specializing in direct cremations. Scaleup Mediafund is assisting Bare in building brand awareness to ensure it is a top choice for consumers in need of funeral services.
Common questions
What to know about Scaleup Mediafund
Upseed classifies Scaleup Mediafund under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.