Organization · Venture Capital
Sarona Ventures
Sarona Ventures is a venture capital firm based in Tel Aviv, Israel, focusing on early-stage B2B companies across various sectors including enterprise software and AI. The firm operates globally, with a significant presence in the US, Europe, and Latin America.
Overview
What Sarona Ventures does
What Sarona Ventures is
Sarona Ventures is a venture capital firm based in Tel Aviv, Israel, focusing on early-stage B2B companies across various sectors including enterprise software and AI. The firm operates globally, with a significant presence in the US, Europe, and Latin America.
How it participates in the startup ecosystem
The current public profile supports funder and event host and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2019
- Approximate age
- About 7 years
- Structured capabilities
- Funder · Event host · Publisher
- Last reviewed
- April 23, 2026
Official channels
Find Sarona Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Sarona Ventures as a funder
Investment thesis
Sarona Ventures focuses on early-stage investments in enterprise software and AI-driven solutions that optimize business operations, reduce costs, and drive revenue.
Focus narrative
Sarona Ventures invests in early-stage companies, specifically from pre-seed to Series B, across various sectors including enterprise software, AI, SaaS, FinTech, InsureTech, PropTech, RetailTech, and SMBtech. The firm aims to identify and back innovative startups that are poised for growth and transformation in their respective industries.
Value beyond capital
Sarona Ventures provides value to its portfolio companies through strategic guidance, access to a global network, and resources that help startups achieve growth milestones. The firm runs a scale-up program designed to assist startups in strategic planning and scaling their operations effectively.
Terms and economics
- Typical check
- $13,500,000–$63,900,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A · Series B
- Sectors
- SaaS & Cloud SoftwareArtificial IntelligenceFintechInsurance TechnologyReal Estate & Property TechRetail Tech
- Regions
- Global · North America · Europe · Latam
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 92
Portfolio context
Notable portfolio companies include: Deel: A platform for global payroll and compliance. CoinTracker: A cryptocurrency portfolio tracking tool. Notion: A productivity software that combines notes, tasks, databases, and wikis. Verbit: An AI-powered transcription and captioning service. Sorare: A fantasy sports platform using blockchain technology. Ramp: A corporate card and spend management platform.
Capability profile
Sarona Ventures as an event host
Event focus
Sarona Ventures focuses on investing in early-stage companies, specifically from pre-seed to Series B. The firm emphasizes a balanced portfolio across various sectors including enterprise software, AI, SaaS, FinTech, InsureTech, PropTech, RetailTech, and SMBtech. Operating in multiple geographies, including Israel, the US, Europe, and Latin America, Sarona Ventures aims to back exceptional founding teams that are shaping the future of business.
Format narrative
Sarona Ventures hosts the Annual Summit, featuring speakers and discussions on innovation and investment trends.
Participant value
Sarona Ventures offers a unique advantage by investing their own capital alongside LP capital, providing flexibility and a strong commitment to their portfolio companies. With a focus on AI-powered solutions that optimize business operations, they aim to drive revenue and reduce costs for their investments.
Format and cadence
- Event types
- summit
- Recurrence
- annual
- Modality
- in-person
- Startups can present
- No
Availability
- Registration state
- Not currently accepting
Audience and fit
- Stages
- Pre-seed · Seed · Series A · Series B
- Audience
- Founders · Investors
- Sectors
- Artificial IntelligenceSaaS & Cloud SoftwareFintechInsurance TechnologyReal Estate & Property TechRetail Tech
- Regions
- Global · United States · Europe · Latam
Speakers and past editions
Past editions
The most recent event was #SV2TLV 2023.
Capability profile
Sarona Ventures as a publisher
Editorial focus
Sarona Ventures focuses on early-stage investments from pre-seed to Series B, primarily in enterprise software and AI-driven B2B companies. The firm emphasizes a balanced portfolio across various sectors including SaaS, FinTech, InsureTech, PropTech, RetailTech, and SMBtech, operating in multiple geographies such as Israel, the US, Europe, and Latin America.
Audience value
Sarona Ventures provides flexible capital and strategic support to exceptional founding teams, leveraging its extensive network and expertise to optimize business operations and drive revenue growth.
Format and cadence
- Content formats
- blog
- Primary platform
- sarona.vc
Availability
- Guest pitch state
- Not currently accepting
Audience and focus
- Audience
- Founders · Investors
- Sectors
- SaaS & Cloud SoftwareFintechInsurance TechnologyReal Estate & Property TechArtificial Intelligence
- Regions
- Global · United States · Europe · Latam
Flagship work and coverage
Flagship properties
Sarona Ventures has a notable portfolio that includes companies like Deel, Notion, Ramp, and Sorare, showcasing a strong track record in early-stage investments.
Notable coverage
Sarona Ventures has been featured in various industry reports and surveys, highlighting its significant contributions to the venture capital landscape and its successful portfolio of unicorns.
Common questions
What to know about Sarona Ventures
Upseed classifies Sarona Ventures under the Venture Capital organization type. Its current public profile includes funder, event host, and publisher capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 23, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.