Organization · Private Equity
San Francisco Equity Partners
San Francisco Equity Partners is a private equity firm based in San Francisco that partners with middle market companies in the consumer value chain, offering operational support and a network of relationships.
Overview
What San Francisco Equity Partners does
What San Francisco Equity Partners is
San Francisco Equity Partners is a private equity firm based in San Francisco that partners with middle market companies in the consumer value chain, offering operational support and a network of relationships.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 6, 2026
Official channels
Find San Francisco Equity Partners elsewhere
Open the official website or a supported primary organization account.
Capability profile
San Francisco Equity Partners as a funder
Investment thesis
San Francisco Equity Partners focuses on investing in lower middle market businesses across the consumer sector, providing both financial capital and operational support.
Focus narrative
SFEP targets investments in the consumer sector, including industries such as beauty and personal care, food and beverage, health and wellness, household products, outdoor and recreation, and pet care. The firm typically invests in companies with revenues ranging from $15 million to over $100 million and EBITDA between $3 million and $15 million, emphasizing a hands-on, operationally-focused approach.
Value beyond capital
SFEP adds value to its portfolio companies by providing operational support, strategic guidance, and access to industry resources, helping them to grow and succeed in their respective markets.
Terms and economics
- Typical check
- $15,000,000–$100,000,000
Focus and fit
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 8
Portfolio context
Notable portfolio companies include Agility Retail Group, a leading retail services company; Brazi Bites, a provider of Latin-inspired frozen foods; BrüMate, an outdoor lifestyle brand; Formula Corp, a manufacturer of custom blended cleaning products; Jane Iredale, a clean cosmetics brand; Rustic Bakery, an artisanal food manufacturer; SV Labs, specializing in beauty and personal care products; and Xceed Foodservice Group, a brokerage platform in the foodservice ecosystem.
Common questions
What to know about San Francisco Equity Partners
Upseed classifies San Francisco Equity Partners under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 6, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.