Organization · Angel Group
SalesCraft Ltd
SalesCraft Ltd, also known as salescraft Ventures GmbH, is a Germany-based advisory and investment organization that supports early-stage startups, particularly in optimizing sales processes and achieving product-market fit.
Overview
What SalesCraft Ltd does
What SalesCraft Ltd is
SalesCraft Ltd, also known as salescraft Ventures GmbH, is a Germany-based advisory and investment organization that supports early-stage startups, particularly in optimizing sales processes and achieving product-market fit.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Angel Group
- Founded
- Founded in 2008
- Approximate age
- About 18 years
- Structured capabilities
- Funder
- Last reviewed
- April 29, 2026
Official channels
Find SalesCraft Ltd elsewhere
Open the official website or a supported primary organization account.
Capability profile
SalesCraft Ltd as a funder
Investment thesis
SalesCraft Ventures GmbH focuses on supporting early-stage technical founders by optimizing sales processes and helping them achieve product-market fit. They emphasize hands-on advisory and investment, particularly in B2B startups where sales architecture is underdeveloped.
Focus narrative
SalesCraft focuses on early-stage startups and established companies, offering services such as coaching and training for sales and product teams, advisory services for product-market fit and growth strategies, and interim management to establish sales teams. They also invest as business angels and venture capitalists, prioritizing the founding team and business purpose.
Value beyond capital
SalesCraft adds value through hands-on coaching, training, and advisory services that help startups refine their sales processes and achieve product-market fit. They leverage their network to connect founders with potential customers and investors, enhancing their growth trajectory.
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 4
Portfolio context
Notable portfolio companies include: mysupply GmbH - A Hamburg-based procurement startup; Includo GmbH - A social product marketplace based in Würzburg; Yvoo - A supplier onsite auditing platform; Finception - An AI-based solution for accessing ERP and accounting data.
Common questions
What to know about SalesCraft Ltd
Upseed classifies SalesCraft Ltd under the Angel Group organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 29, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.