Organization · Venture Capital
Roster Capital
Roster Capital is a venture capital firm based in the United States, focusing on early-stage investments in technology companies. Founded by experienced entrepreneurs Mike Shehan and Steve Swoboda, the firm emphasizes collaboration and transparency in empowering strong business teams.
Overview
What Roster Capital does
What Roster Capital is
Roster Capital is a venture capital firm based in the United States, focusing on early-stage investments in technology companies. Founded by experienced entrepreneurs Mike Shehan and Steve Swoboda, the firm emphasizes collaboration and transparency in empowering strong business teams.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- April 23, 2026
Official channels
Find Roster Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Roster Capital as a funder
Investment thesis
Great teams build great businesses. Roster Capital invests behind strong teams, leaning on the founders' operating experience in programmatic advertising, consumer, and commerce.
Focus narrative
Roster Capital invests in businesses with strong teams, seeking to acquire successful companies whose owners are looking to sell. The organization emphasizes collaboration and transparency, aiming to empower teams to thrive in their respective markets.
Value beyond capital
Roster Capital adds value to its portfolio companies by leveraging the extensive operational experience of its founders, Mike Shehan and Steve Swoboda. The organization fosters a collaborative and transparent environment, ensuring that portfolio teams have the support they need to succeed.
Focus and fit
- Stages
- Angel · Seed · Seed+
- Sectors
- Fintech · Consumer · Commerce · Adtech
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 8
- Recorded notable exits
- SpotX
Portfolio context
Roster Capital's portfolio includes notable companies such as: flytedesk: A full-service ad buying platform connecting brands with college students across various media channels. FxM: A FinTech company addressing capital, liquidity, and payment challenges in the media supply chain. Givebutter: A free fundraising platform for nonprofits, offering over 160 features to assist in raising funds. PilotDesk: An automation platform designed to streamline ad operations and enhance campaign performance. Telly: A dual-screen television offered for free, aimed at revolutionizing TV viewing. tvScientific: A CTV advertising platform that simplifies and automates TV buying and optimization for performance marketers. Waev: A company transforming in-venue guest engagement with digital tabletop displays. Ximplifi: An accounting firm providing solutions for the hospitality and short-term rental management industry, including a proprietary software called VRPlatform™.
Common questions
What to know about Roster Capital
Upseed classifies Roster Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 23, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.