Organization · Accelerator

Rossen & Company

Rossen & Company is a Danish PR agency and accelerator that specializes in media relations, crisis communication, and strategy consulting. They operate in Denmark and Scandinavia, providing tailored services to help clients navigate communication challenges.

AcceleratorFunderProgram host

Overview

What Rossen & Company does

What Rossen & Company is

Rossen & Company is a Danish PR agency and accelerator that specializes in media relations, crisis communication, and strategy consulting. They operate in Denmark and Scandinavia, providing tailored services to help clients navigate communication challenges.

How it participates in the startup ecosystem

The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Accelerator
Founded
Founded in 2011
Approximate age
About 15 years
Structured capabilities
Funder · Program host
Last reviewed
March 16, 2026
What Accelerator means

An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.

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Official channels

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Capability profile

Rossen & Company as a funder

Investment thesis

Rossen & Company focuses on providing public relations and accelerator services to support startups and scale-ups across various sectors.

Focus narrative

Rossen & Company provides a range of services including public relations, public affairs, investor relations, crisis and litigation communications, and strategy consulting. The agency also runs an accelerator program that co-invests with clients, serving various sectors such as financial services, infrastructure, energy, and technology.

Value beyond capital

Rossen & Company adds value to portfolio companies through strategic consulting and tailored public relations services, helping them establish their brand and navigate the complexities of the market.

Focus and fit

Stages
Accelerator
Sectors
Energy
Regions
Nordics

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
3

Portfolio context

Notable clients and cases include Ønskeskyen/GoWish, a Danish scale-up in online wishlists involved in the Accelerator program since 2025; United Fintech, a digital transformation platform for the financial sector, a client since its inception in 2020 and part of the Accelerator program since 2021; and ViaBill, a fintech and BNPL market leader, consulting with Rossen & Company since 2022 and part of the Accelerator program since 2023.

Capability profile

Rossen & Company as a program host

Program thesis

Rossen & Company is an accelerator that co-invests with clients, supporting startups and scale-ups in various sectors through public relations and strategic consulting.

Focus narrative

Rossen & Company provides a range of services including Public Relations (PR), Public Affairs (PA), Investor Relations (IR), Crisis and Litigation Communications, Strategy Consulting, and an Accelerator program that co-invests with clients.

Value and support

The program offers mentorship, strategic consulting, and co-investment opportunities, helping startups and scale-ups navigate public relations and market positioning.

Availability

Application state
Not published

Focus and fit

Stages
Accelerator
Sectors
Energy
Regions
Nordics

Alumni and track record

Alumni context

Notable clients and cases include Ønskeskyen/GoWish, a Danish scale-up in online wishlists; United Fintech, a digital transformation platform for the financial sector; and ViaBill, a fintech and BNPL market leader.

Common questions

What to know about Rossen & Company

Upseed classifies Rossen & Company under the Accelerator organization type. Its current public profile includes funder and program host capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 16, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.