Organization · Venture Capital
Rose Street Capital
Rose Street Capital is a New York-based early-stage venture capital firm focused on the consumer internet, direct-to-consumer, and ecommerce sectors. The firm primarily targets early-stage investments in technology-driven companies across the United States.
Overview
What Rose Street Capital does
What Rose Street Capital is
Rose Street Capital is a New York-based early-stage venture capital firm focused on the consumer internet, direct-to-consumer, and ecommerce sectors. The firm primarily targets early-stage investments in technology-driven companies across the United States.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder
- Last reviewed
- April 25, 2026
Official channels
Find Rose Street Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Rose Street Capital as a funder
Investment thesis
Rose Street Capital focuses on early-stage investments in technology-driven companies, particularly in the consumer internet and direct-to-consumer sectors.
Focus narrative
The firm primarily targets early-stage investments, seeking opportunities within the United States. Rose Street Capital has a particular interest in consumer-packaged goods, ecommerce, and direct-to-consumer models, reflecting a strong tilt towards the food and beverage sectors.
Value beyond capital
Rose Street Capital adds value to its portfolio companies by leveraging its expertise in the consumer internet space, providing strategic guidance, and facilitating connections within the industry to help startups scale effectively.
Terms and economics
- Typical check
- $3,000,000–$15,000,000
- Sweet spot
- $5,900,000
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 18
Portfolio context
While specific portfolio companies are not detailed, Rose Street Capital has made approximately 13-18 investments, with notable participation in the food and beverage sector, including a $2.3M round for Actual Veggies, a veggie burger maker based in NYC.
Common questions
What to know about Rose Street Capital
Upseed classifies Rose Street Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 25, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.