Organization · Corporate Venture Capital
Rhyz Inc.
Rhyz Inc. is the strategic investment and acquisition arm of Nu Skin Enterprises, based in Provo, Utah. It focuses on acquiring established brands in the beauty, wellness, and lifestyle sectors to enhance Nu Skin's product offerings.
Overview
What Rhyz Inc. does
What Rhyz Inc. is
Rhyz Inc. is the strategic investment and acquisition arm of Nu Skin Enterprises, based in Provo, Utah. It focuses on acquiring established brands in the beauty, wellness, and lifestyle sectors to enhance Nu Skin's product offerings.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Corporate Venture Capital
- Founded
- Founded in 2018
- Approximate age
- About 8 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find Rhyz Inc. elsewhere
Open the official website or a supported primary organization account.
Capability profile
Rhyz Inc. as a funder
Investment thesis
Rhyz Inc. aims to build a synergistic ecosystem of consumer, technology, and manufacturing companies focused on innovation within the beauty, wellness, and lifestyle categories, leveraging Nu Skin's distribution platform.
Focus narrative
Rhyz Inc. focuses on acquiring established consumer brands within the beauty, wellness, and lifestyle sectors. The firm evaluates potential investments for their operational synergy with Nu Skin's distribution infrastructure and product innovation roadmap, aiming to incubate and scale meaningful businesses that align with Nu Skin's ecosystem strategy.
Value beyond capital
Rhyz Inc. provides strategic support to its portfolio companies by leveraging Nu Skin's extensive distribution network, manufacturing relationships, and product science. The firm aims to create value that benefits the broader Nu Skin enterprise, focusing on scaling businesses that align with its core product lines.
Focus and fit
- Stages
- Growth Equity
- Sectors
- Consumer · Affiliate Marketing
- Regions
- North America · Global
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 2
- Recorded notable exits
- Mavely
Portfolio context
BeautyBio — A clinically proven skincare and beauty device brand known for its GloPRO microneedling tools and GLOfacial device, acquired by Rhyz in August 2023. Mavely (exited) — An affiliate marketing technology platform that enabled social commerce and creator monetization, acquired in 2021 and sold in January 2025 for approximately $250M, generating a 5x return.
Common questions
What to know about Rhyz Inc.
Upseed classifies Rhyz Inc. under the Corporate Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.