Organization · Venture Capital
Primus Ventures
Primus Ventures is a Brazilian venture capital firm based in Florianópolis, focusing on early-stage technology startups in the southern region of Brazil. The firm aims to be the first professional investor in these companies, providing support from inception to exit.
Overview
What Primus Ventures does
What Primus Ventures is
Primus Ventures is a Brazilian venture capital firm based in Florianópolis, focusing on early-stage technology startups in the southern region of Brazil. The firm aims to be the first professional investor in these companies, providing support from inception to exit.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2013
- Approximate age
- About 13 years
- Structured capabilities
- Funder
- Last reviewed
- May 2, 2026
Official channels
Find Primus Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Primus Ventures as a funder
Investment thesis
Primus Ventures backs technology companies in Southern Brazil where local presence and hands-on support matter. The fund targets the innovation ecosystems of RS, SC and PR, prioritizing B2B categories such as retail tech, fintech/insurtech, healthtech, smart infrastructure, IT infrastructure, and SaaS.
Focus narrative
Primus Ventures invests primarily in technology-based companies in the southern region of Brazil, specifically targeting sectors such as SaaS B2B, Healthtech, Fintech, Adtech, Retail Tech, and Smart Infrastructure. The firm operates two main funds: the Primus Fund and the Sul Ventures Fund, focusing on early-stage investments, particularly in Pre-Seed and Seed rounds.
Value beyond capital
Primus Ventures provides hands-on support to maximize growth potential, often acting as the first professional investor in startups, and aims to enhance the innovation ecosystem in Southern Brazil.
Terms and economics
- Typical check
- $200,000–$2,000,000
- Sweet spot
- $1,000,000
Focus and fit
- Stages
- Pre-seed · Seed · Series A · Growth Equity
- Sectors
- SaaS · Healthcare · Fintech · Commerce · Adtech · Logistics · Energy · Climate · Cybersecurity · Industrial
- Regions
- Latin America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 20
- Recorded notable exits
- Wevo, Hiper, and Zygo
Portfolio context
Notable portfolio companies include Avenir (SaaS B2B), Hiper (retail technology), Salux (healthtech), Wevo (SaaS platform), Exact Sales (sales automation), and Hi Platform (customer experience platform).
Common questions
What to know about Primus Ventures
Upseed classifies Primus Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.