Organization · Venture Capital
Primera Capital
Primera Capital is a venture capital firm based in Oakland, California, that invests in transformative technology companies across various sectors. Founded in 2007, it focuses on extraordinary products and daring entrepreneurs.
Overview
What Primera Capital does
What Primera Capital is
Primera Capital is a venture capital firm based in Oakland, California, that invests in transformative technology companies across various sectors. Founded in 2007, it focuses on extraordinary products and daring entrepreneurs.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2007
- Approximate age
- About 19 years
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find Primera Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Primera Capital as a funder
Investment thesis
Primera Capital focuses on investing in extraordinary products, opportune markets, and entrepreneurs with strong visions.
Focus narrative
Primera Capital invests across a variety of sectors, including Enterprise/SaaS, Consumer/Retail, Healthcare, Security, Ecommerce, and Education. The firm provides funding at any stage from seed to growth, including Seed, Series A, and Venture Growth.
Value beyond capital
Primera Capital adds value to its portfolio companies by leveraging its extensive network and expertise in various sectors. The firm supports entrepreneurs through strategic guidance, operational insights, and access to resources that can accelerate growth and innovation.
Focus and fit
- Stages
- Seed · Series A · Growth Equity
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 43
- Recorded notable exits
- VMware, Chegg, and Fandango
Portfolio context
Notable portfolio companies include: VMWare: A cloud computing and virtualization software provider, acquired by EMC in 2004. Fandango: A ticketing and media information provider, acquired by Comcast in 2007. Chegg: A provider of textbooks and educational resources, which went public in 2013. Houzz: A platform for home remodeling and design, connecting homeowners and professionals. LifeLink: A team dedicated to enabling remote access to high-quality medical care. Colorifix: A company that uses synthetic biology to create sustainable dyes for the fashion industry. Air Protein: A company that produces air-based meat from elements found in the air.
Common questions
What to know about Primera Capital
Upseed classifies Primera Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.