Organization · Venture Capital
Pitted Ventures
Pitted Ventures is an investment platform based in Sandy, Utah, that focuses on providing growth capital to high-potential consumer brands, particularly in the e-commerce sector.
Overview
What Pitted Ventures does
What Pitted Ventures is
Pitted Ventures is an investment platform based in Sandy, Utah, that focuses on providing growth capital to high-potential consumer brands, particularly in the e-commerce sector.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2016
- Approximate age
- About 10 years
- Structured capabilities
- Funder
- Last reviewed
- March 18, 2026
Official channels
Find Pitted Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Pitted Ventures as a funder
Investment thesis
Pitted Ventures focuses on providing growth capital to high-potential consumer brands, partnering with founders to accelerate their growth through financial investment and operational support.
Focus narrative
Pitted Ventures primarily invests in high-potential consumer brands within the e-commerce sector. They focus on revenue-based and minority equity investments in companies with annual revenues between $3 million and $10 million and at least 18 months of verifiable financial history. Their investment strategy targets brands that exhibit strong customer loyalty, a clear path to profitability, and significant revenue growth potential.
Value beyond capital
Pitted Ventures adds value to its portfolio companies by offering operational support through its affiliated companies, enhancing e-commerce capabilities and logistics efficiency.
Terms and economics
- Typical check
- $3,000,000–$10,000,000
Focus and fit
- Stages
- Growth Equity
- Sectors
- ConsumerCommerce & Retail
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
Portfolio context
Pitted Ventures collaborates with various brands through its affiliated companies, Pitted Labs and Pitted Logistics, which provide e-commerce solutions and logistics support. Specific portfolio companies were not detailed in the provided content.
Common questions
What to know about Pitted Ventures
Upseed classifies Pitted Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 18, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.