Organization · Private Equity

Pine Lake Capital

Pine Lake Capital is a growth equity and private equity firm based in Bloomfield Hills, Michigan, focusing on financing growth, recapitalizations, and buyouts for innovative companies in various sectors.

Private EquityFunder

Overview

What Pine Lake Capital does

What Pine Lake Capital is

Pine Lake Capital is a growth equity and private equity firm based in Bloomfield Hills, Michigan, focusing on financing growth, recapitalizations, and buyouts for innovative companies in various sectors.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Private Equity
Founded
Founded in 2016
Approximate age
About 10 years
Structured capabilities
Funder
Last reviewed
April 23, 2026

Official channels

Find Pine Lake Capital elsewhere

Open the official website or a supported primary organization account.

Capability profile

Pine Lake Capital as a funder

Investment thesis

Pine Lake Capital focuses on financing growth, recapitalizations, and buyouts for innovative and growing companies, emphasizing long-term investment horizons and flexible transaction structures.

Focus narrative

Pine Lake Capital invests across various sectors, including Financial Technology, Marketing Technology, Consumer & Industrial Products, Financial Services, Healthcare, and Insurance. The firm employs flexible transaction structures, including growth buyouts and recapitalizations, to support its portfolio companies.

Value beyond capital

Pine Lake Capital adds value to its portfolio companies through expertise in sales, marketing, and distribution, helping them to scale and achieve their growth objectives.

Focus and fit

Stages
Growth Equity · Recap

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
9

Portfolio context

Notable portfolio companies include: Predictive Strategies: An outcome-based behavioral marketing company utilizing data intelligence for personalized consumer experiences. SpinTech MRI: Focuses on advancing MRI technology through practical clinical applications. Shoptelligence: An AI-powered style discovery platform for home furnishing retailers. We Predict: Provides predictive analytics as a service for decision-makers in large companies. Conversely AI: Offers tools for extracting insights from conversations to improve business decisions. Mi BANK: A Michigan-based bank providing customized banking solutions. F2 Sports: Manufacturer of pickleball paddles and gear. The Motor Enclave: Develops luxury automotive communities across North America. Bloomfield Capital: Focuses on high-quality commercial and multi-family residential real estate projects.

Common questions

What to know about Pine Lake Capital

Upseed classifies Pine Lake Capital under the Private Equity organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

April 23, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

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