Organization · Venture Capital
Peterson Ventures
Peterson Ventures is an early-stage venture capital firm based in Salt Lake City, Utah, focusing on seed and pre-seed investments in sectors like eCommerce and SaaS. The firm connects Utah founders with Bay Area networks.
Overview
What Peterson Ventures does
What Peterson Ventures is
Peterson Ventures is an early-stage venture capital firm based in Salt Lake City, Utah, focusing on seed and pre-seed investments in sectors like eCommerce and SaaS. The firm connects Utah founders with Bay Area networks.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2008
- Approximate age
- About 18 years
- Structured capabilities
- Funder
- Last reviewed
- March 31, 2026
Official channels
Find Peterson Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
Peterson Ventures as a funder
Investment thesis
Peterson Ventures focuses on supporting entrepreneurs at the seed stage, particularly in SaaS and digital commerce, leveraging a strong network to create lasting partnerships.
Focus narrative
Peterson Ventures primarily invests in the seed stage, with a particular emphasis on sectors such as digital commerce and software as a service (SaaS). The firm typically makes investments ranging from $500,000 to $2.5 million, focusing on teams that are capital efficient and poised for growth in their respective markets.
Value beyond capital
Peterson Ventures adds value to its portfolio companies by leveraging its extensive network, particularly connecting Utah-based founders with resources and opportunities in the Bay Area. The firm also runs a Stanford GSB MBA Fellowship, providing access to a talent pipeline and proprietary deal flow.
Terms and economics
- Typical check
- $500,000–$2,500,000
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- North AmericaUnited States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 23
- Recorded notable exits
- Allbirds, Bonobos, Lucid Software, and Nomi Health
Portfolio context
Notable portfolio companies include: Allbirds: A sustainable footwear brand that went public. Ethos Life: A modern life insurance provider. Lucid Software: A visual collaboration platform. Nomi Health: A healthcare network. Blue Matador: A cloud infrastructure monitoring startup. Game Closure: A game development company. The firm has also seen successful exits, including acquisitions by Walmart and Salesforce.
Common questions
What to know about Peterson Ventures
Upseed classifies Peterson Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 31, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.