Organization · Private Equity
Permanent Equity
Permanent Equity is a private equity firm based in the United States that invests in family-held companies with a focus on long-term sustainability and operational integrity. They prioritize the well-being of employees and communities while maintaining a no-debt approach.
Overview
What Permanent Equity does
What Permanent Equity is
Permanent Equity is a private equity firm based in the United States that invests in family-held companies with a focus on long-term sustainability and operational integrity. They prioritize the well-being of employees and communities while maintaining a no-debt approach.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 5, 2026
Official channels
Find Permanent Equity elsewhere
Open the official website or a supported primary organization account.
Capability profile
Permanent Equity as a funder
Investment thesis
Permanent Equity invests in growing and mature businesses that prioritize long-term sustainability and operational integrity. They focus on companies with specific financial criteria and a no-debt approach.
Focus narrative
Permanent Equity invests in growing and mature businesses with specific financial criteria. They target companies with $2-15 million in net profits and a 15%+ annual growth rate for growing businesses, and $3-25+ million in net profits for mature businesses. The firm emphasizes a no-debt approach and aims to preserve the values and teams of the companies they invest in.
Terms and economics
- Typical check
- $2,000,000–$25,000,000
Focus and fit
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 16
Portfolio context
Permanent Equity has a diverse portfolio of 16 companies across various sectors, including Aerospace & Defense (Air-Cert, Pacific Air Industries), Attractions & Tourism (Chance Rides), Building Products (Ace Fence Industry, Blue Square Manufacturing, Brian’s Cabinets), Consumer Products (Craig Frames), Luxury Consumer Services (Selective Search), Marketing & Ad Tech (Ad Advance), Niche Construction Trades, Recruiting (MediaCross), Event Promotion (Derby Duck Races), Residential & Commercial Construction (Presidential Pools & Spas), and Apparel (Rylee + Cru).
Common questions
What to know about Permanent Equity
Upseed classifies Permanent Equity under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.