Organization · Venture Capital
Penultima Capital
Penultima Capital is a venture capital firm based in the United States, focusing on investing in women-led growth-stage companies within the consumer sector. Founded by Lori Wachs, the firm leverages her extensive investment experience to support transformative brands.
Overview
What Penultima Capital does
What Penultima Capital is
Penultima Capital is a venture capital firm based in the United States, focusing on investing in women-led growth-stage companies within the consumer sector. Founded by Lori Wachs, the firm leverages her extensive investment experience to support transformative brands.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- April 30, 2026
Official channels
Find Penultima Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Penultima Capital as a funder
Investment thesis
Penultima Capital invests in women-led growth-stage companies within the consumer sector, focusing on brands that can become category-defining.
Focus narrative
Penultima Capital focuses on growth-stage companies led by women, specifically in the consumer sector. The firm seeks to identify and support innovative brands that are poised to disrupt their industries and meet the evolving needs of consumers.
Value beyond capital
Penultima Capital adds value to its portfolio companies through strategic guidance, leveraging Lori Wachs' extensive experience in consumer investing, and fostering connections within the industry to enhance growth opportunities.
Focus and fit
- Stages
- Growth Equity
- Sectors
- Consumer
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded notable exits
- K18
Portfolio context
Notable portfolio companies include: Alchemy 43: An aesthetics bar specializing in cosmetic micro treatments. Safely: A company focused on consumer cleaning products. The 7 Virtues: A brand known for its ethical fragrance products. Previous investments by Lori Wachs at Springboard Growth Capital include The RealReal, ClassPass, Hint, and K18.
Common questions
What to know about Penultima Capital
Upseed classifies Penultima Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 30, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.