Organization · Incubator
Nielsen Innovate
Nielsen Innovate is an early-stage incubator and investment fund based in Caesarea, Israel, specializing in retail, research, marketing, and media technologies. It supports startups through mentoring, operational support, and access to a vast network.
Overview
What Nielsen Innovate does
What Nielsen Innovate is
Nielsen Innovate is an early-stage incubator and investment fund based in Caesarea, Israel, specializing in retail, research, marketing, and media technologies. It supports startups through mentoring, operational support, and access to a vast network.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Incubator
- Founded
- Founded in 2013
- Approximate age
- About 13 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 27, 2026
What Incubator means
An incubator is a support environment for turning a nascent idea or early company into a startup that is more ready for customers, funding, or an accelerator.
Open the glossary entryOfficial channels
Find Nielsen Innovate elsewhere
Open the official website or a supported primary organization account.
Capability profile
Nielsen Innovate as a funder
Investment thesis
Nielsen Innovate Fund specializes in early-stage investments in retail, research, marketing, and media technologies, leveraging its partnership with Nielsen to provide startups with strategic access to a vast network and resources.
Focus narrative
Nielsen Innovate focuses on investing in early-stage startups that are innovating within retail, research, marketing, and media technologies. The fund seeks entrepreneurs with disruptive digital technology ideas and aims to convert these ideas into global businesses, leveraging Nielsen's extensive network and resources to support their growth.
Value beyond capital
Nielsen Innovate provides significant value to its portfolio companies through mentoring, strategic guidance, and operational support. The partnership with Nielsen allows startups to access a vast network, industry knowledge, and potential follow-on investments, enhancing their chances of success in the competitive market.
Terms and economics
- Typical check
- $100,000–$500,000
Focus and fit
- Stages
- Seed · Seed+ · Series A
- Regions
- Asia · Global
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 46
Portfolio context
Notable portfolio companies include SRP, a collaborative retail platform; vBrand, an AI data platform for sports marketing; ARpalus, a solution for product availability excellence using computer vision; Webeyez, a digital experience monitoring platform; QuickCast, a platform for building custom TV channels; SHOW!, an automatic ad solution for live-video influencers; G-mana, a platform for ad insertion and OTT monetization; AdVerifai, focused on combating fake news with AI; Pudding.ai, for AI-based creative optimization; and WalkOut, an autonomous checkout and real-time customer engagement platform.
Capability profile
Nielsen Innovate as a program host
Program thesis
Nielsen Innovate Fund (NIF) is an early-stage incubator and investment fund that specializes in retail, research, marketing, and media technologies. The organization aims to assist early-stage startups in becoming successful global companies by providing mentoring, strategic guidance, operational support, and introductions to potential follow-on investments.
Focus narrative
Nielsen Innovate focuses on investing in early-stage startups within the sectors of retail, research, marketing, and media technologies. The organization seeks entrepreneurs with disruptive digital technology ideas and aims to convert these ideas into global businesses, leveraging its partnership with Nielsen to provide access to a vast network, knowledge, and resources.
Value and support
Nielsen Innovate offers mentoring, strategic guidance, operational support, and introductions to potential follow-on investments, leveraging its partnership with Nielsen to provide startups with access to a vast network and resources.
Terms and economics
- Indicative investment
- $100,000
Availability
- Application state
- Not published
Focus and fit
- Stages
- Accelerator · Seed
- Regions
- Asia · Global
Alumni and track record
Alumni context
Notable portfolio companies include SRP, a collaborative retail platform; vBrand, an AI data platform for sports marketing; ARpalus, a solution for product availability excellence using computer vision; Webeyez, a digital experience monitoring platform; QuickCast, a platform for building custom TV channels; SHOW!, an automatic ad solution for live-video influencers; G-mana, a platform for ad insertion and OTT monetization; AdVerifai, focused on combating fake news with AI; Pudding.ai, for AI-based creative optimization; and WalkOut, an autonomous checkout and real-time customer engagement platform.
Common questions
What to know about Nielsen Innovate
Upseed classifies Nielsen Innovate under the Incubator organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.