Organization · Private Equity
NewRoad Capital Partners
NewRoad Capital Partners is an operator-led investment firm based in Bentonville, Arkansas, focusing on growth equity and buyout opportunities in the supply chain, logistics, retail, and marketing technology sectors.
Overview
What NewRoad Capital Partners does
What NewRoad Capital Partners is
NewRoad Capital Partners is an operator-led investment firm based in Bentonville, Arkansas, focusing on growth equity and buyout opportunities in the supply chain, logistics, retail, and marketing technology sectors.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 3, 2026
Official channels
Find NewRoad Capital Partners elsewhere
Open the official website or a supported primary organization account.
Capability profile
NewRoad Capital Partners as a funder
Investment thesis
NewRoad Capital Partners invests in companies that provide innovative technologies and services addressing market needs. Their strategy emphasizes demand-driven solutions in sectors like supply chain, logistics, and marketing technology.
Focus narrative
NewRoad Capital Partners invests in companies that provide proven and innovative technologies, products, and services addressing existing and unmet market needs. Their investment strategy emphasizes demand-driven solutions and includes sectors such as supply chain and logistics, retail tech, consumer packaged goods (CPG) tech, and marketing technology.
Terms and economics
- Typical check
- $5,000,000–$20,000,000
Focus and fit
- Regions
- North America
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Notable portfolio companies include: Platform Science: Developer of a configurable, open-source telematics and management platform for enterprise fleets. Emerge: Developer of freight procurement software designed to streamline connections between shippers and carriers. Logiwa: Developer of warehouse and order management software for logistics providers and fulfillment networks. Insite AI: Developer of category management software to assist brands in the buying and planning process. Kevin's Natural Foods: Manufacturer of health-forward food products, including entrées and snacks.
Common questions
What to know about NewRoad Capital Partners
Upseed classifies NewRoad Capital Partners under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.