Organization · Family Office

NewOak

NewOak is a family office based in Geneva and Zurich, specializing in wealth management, asset management, and estate planning for ultra-high-net-worth individuals. They focus on protecting and growing family wealth across generations.

Family OfficeFunderPublisher

Overview

What NewOak does

What NewOak is

NewOak is a family office based in Geneva and Zurich, specializing in wealth management, asset management, and estate planning for ultra-high-net-worth individuals. They focus on protecting and growing family wealth across generations.

How it participates in the startup ecosystem

The current public profile supports funder and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Family Office
Founded
Founded in 2020
Approximate age
About 6 years
Structured capabilities
Funder · Publisher
Last reviewed
March 28, 2026

Official channels

Find NewOak elsewhere

Open the official website or a supported primary organization account.

Capability profile

NewOak as a funder

Investment thesis

NewOak is dedicated to supporting families in their key decisions and philanthropic efforts, aiming to inspire future generations while protecting family traditions.

Focus narrative

NewOak provides a range of services including asset management, private equity and real estate, wealth planning and inheritance, club deals, and corporate and fiduciary services. They focus on creating family cohesion and excellence across different backgrounds and geographical regions.

Focus and fit

Regions
Global

Availability

Currently deploying
Not published

Capability profile

NewOak as a publisher

Editorial focus

NewOak is a family office based in Geneva and Zurich, dedicated to assisting families with their key decisions and philanthropic initiatives. The organization aims to inspire and develop future generations while safeguarding family traditions and fostering a sustainable future.

Audience value

NewOak provides a comprehensive range of services including asset management, private equity, real estate, wealth planning, and corporate services, all aimed at creating family cohesion and excellence across diverse backgrounds and regions.

Format and cadence

Content formats
blog

Availability

Guest pitch state
Not currently accepting

Audience and focus

Audience
Founders
Regions
Europe

Flagship work and coverage

Flagship properties

NewOak publishes various articles and updates on their website, focusing on wealth management and family office strategies.

Notable coverage

NewOak's CEO Gregory Armstrong was featured in Bilan Magazine's list of Entrepreneurs under 40.

Connected ecosystem

Continue from NewOak

These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.

Common questions

What to know about NewOak

Upseed classifies NewOak under the Family Office organization type. Its current public profile includes funder and publisher capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 28, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.